Yoto is at an inflection point. The product achieved real product‑market fit and is loved by families globally. Our growth to this point has been powered by word‑of‑mouth and incredible advocacy, but unlocking the next phase of our growth requires meaningful expansion of our marketing activity, retail presence and trading capabilities.
The VP Growth is a senior leadership role with full accountability for revenue delivery and P&L management to contribution margin level. It is a broad, commercially‑oriented role which spans the full range of sales and marketing activity. It requires someone who blends strategy and execution, and who is excited by the opportunity of building a global consumer business.
Yoto operates across multiple geographies and channels, which creates a matrix organisational structure. Creating clarity in strategy and process is key; you will need to make decisions to drive the brand forward globally, whilst respecting market nuance. You need to be comfortable managing a significant budget, and justifying the investment choices you make.
The role sits on the Senior Leadership Team and reports directly to the CEO, leading a large team. Outside of the Growth function, you will work closely with the Product, Finance, and Operations teams.
This role is a fixed‑term maternity cover contract for 6‑9 months.
About Yoto
Yoto is a screen‑free interactive audio platform for kids. We make carefully connected audio players that kids control, with no microphones, cameras or ads. We have a catalogue of audio that inspires creative play and learning with 1,000+ titles in our card store from top creators, publishers and labels – think Disney, Marvel, Roald Dahl and Universal Music. We also create Yoto Originals like BrainBots.
We’re on a mission to be the soundtrack of childhood, and help families on their own unique adventures. By creating products that inspire independent play, we help families discover and grow with an inspiring world of audio.
What you’ll be doing
Revenue and P&L
You will own Yoto’s global revenue number and own the P&L. That means having a clear view of CAC, LTV, AOV, and attach rates across every channel and market – and making informed investment decisions to drive profitable growth.
Global Sales And Marketing Functions
- Performance marketing – acquisition and retention
- Brand marketing & creative studio
- Product marketing
- Communications and advocacy
- eCommerce
- Marketplace
- Retail
In‑Market Teams
You will lead Yoto’s in‑market teams, which are responsible for creating the growth strategy for each market and executing marketing plans and B2B sales. These teams sit close to the customer; your role is to ensure they have the strategy, tools, and support to convert that into meaningful revenue growth.
What you’ll bring
The right person will bring most or all of the following:
- Proven track record of delivering revenue growth in a consumer business, ideally across multiple geographies
- Experience owning a P&L, allocating budget across multiple channels and markets
- Deep knowledge of performance marketing – acquisition and retention – including fluency with the metrics that matter (CAC, LTV, ROAS, AOV)
- Experience building a consumer brand which is relevant and compelling across multiple global markets
- Experience leading large, multi‑disciplinary teams, including in‑market or regional teams
- Comfort operating in a scaling business
- A track record of building a high performing team
- Strong communication and influencing skills – you will be a key voice on the SLT and a visible leader internally and externally
Experience in children’s consumer goods or audio/entertainment categories is a plus, but not a prerequisite. Strong commercial problem‑solving and a genuine curiosity about how consumers make decisions matter the most.
Salary
Negotiable based on experience.
Benefits
- Flexibility: Hybrid working – expectation of 1 day a week on average in our London office, with the option to work from anywhere up to 6 weeks per year. Summer Hours policy to use between the months of June and August.
- Financial: Income Protection covering long‑term sickness for up to 2 years and company sick pay that increases with length of service. Life Assurance cover from day one of your service. Workplace Pension offering up to 3% employer contributions, following probation. Generous employee referral bonus scheme.
- Health & Wellness: Private Medical Insurance via Aviva, or a Wellbeing Allowance to be used for memberships, subscriptions, treatment or therapy. Access to a 24/7 Employee Assistance Programme (EAP) through WeCare and unlimited access to dental advice and guidance via Toothfairy. Bike to work scheme to promote healthier lifestyles.
- Time Off: 25 days of holiday per year, plus bank holidays. You also receive your birthday off, plus 1 extra day of holiday for every year worked after you hit your 2‑year anniversary, up to 5 extra days. After 4 years of service, you are also eligible for our sabbatical policy offering up to 3 months’ unpaid sabbatical.
- Family‑friendly leave: enhanced maternity, paternity, adoption, fertility, pregnancy loss and carers leave. Unlock savings with our workplace nursery scheme, designed to support parents of preschool‑aged children.
- People & Planet: Up to 2 volunteer days a year. A Book Allowance of up to £50 a year for professional development.
- Fun Perks: You receive your very own Yoto player and starter pack of cards! Regular company socials and celebrations, including our annual YotoFest.
Equity and Diversity
At Yoto, we love creating a world where childhood is rich with discovery and joy. We’re also passionate about building a workplace where everyone can thrive – both professionally and personally. We value flexibility and give our team the freedom to balance life and work in ways that suit them.
We’re committed to fostering a safe, diverse, and inclusive environment where all individuals, regardless of their background, feel valued and supported. Our Diversity, Equity and Inclusion group holds bi‑monthly forums to elevate diverse voices and perspectives, ensuring everyone at Yoto feels heard, respected, and appreciated.
We invite candidates from all walks of life to explore opportunities with us and join a company that champions flexibility, equity, and inclusion.
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