F and F Online Merchandise Planning Manager

As our Online Merchandise Planning Manager, you’ll lead the planning, forecasting and trading of our online clothing range – shaping a digital assortment that delivers for our customers. You’ll use data‑driven insight to optimise availability, improve stock accuracy and maximise conversion, sales and margin. With a strong focus on elevating the online customer experience, you’ll also lead and develop your team to deliver best‑in‑class results.

You will be responsible for

1. Online Strategy & Digital Planning

• Partnering with the Online Buying Manager to deliver the online strategy.
• Shaping the online range using digital customer insight, search behaviour, and conversion analytics.
• Creating seasonal online trade plans focused on driving digital growth and improving online customer journeys.
• Ensuring all online range decisions reflect online demand, fulfilment capacity and digital engagement opportunities.

2. Online Range Creation & Experience

• Working closely with commercial teams to build a customer‑led online assortment including depth, phasing and attribute planning.
• Ensuring accuracy of online product data, imagery, attributes and categorisation to maximise search, browse and conversion.
• Leading go‑live readiness for all online range changes, seasonal launches and promotional events.
• Continuously optimising digital merchandising including product ordering, cross‑selling and filter refinement.

3. Online Stock, Forecasting & Fulfilment

• Working with the central team to shape and deliver KPIs against the online WSSI.
• Maintaining optimal availability and stock levels by forecasting online demand and managing OTB for the online channel.
• Working with buying, suppliers and supply chain to ensure online‑appropriate lead times, stock flow and fulfilment readiness.
• Managing intake, replenishment and flow specifically for online channels to minimise delays and improve order fulfilment.

4. Digital Trading, Performance & Profitability

• Reviewing online sales, stock, conversion, margin and markdown performance and coordinating rapid action plans.
• Trading daily and weekly based on online KPIs such as search performance, traffic, availability, content quality and exit rates.
• Using promotions, markdowns and price actions to maximise online profitability and optimise sell‑through.
• Ensuring full delivery of the online Trade & Events Plan through proactive critical path management.

5. Team Leadership & Development

• Setting clear, ambitious objectives aligned to online metrics and strategy.
• Coaching and developing Online Assistant Merchandisers to build digital capability.
• Creating an inclusive, high‑performance culture where colleagues feel empowered, supported and able to thrive.
• Supporting colleagues to improve performance through coaching and structured development plans.

You will need

Experience relevant for this job

• Strong online or digital merchandising/planning experience.
• Proficiency with WSSI, forecasting tools, digital analytics and online trading metrics.
• Experience optimising ranges for online customer behaviour and conversion.
• Strong commercial awareness with the ability to interpret digital performance data.

Operational skills relevant for this job

• Online range planning & digital merchandising optimisation
• Online forecasting, availability management & fulfilment understanding
• Use of analytics tools (conversion, search, browse & engagement)
• Critical path ownership for online
• Advanced Excel / analytics capability
• Strong cross‑functional collaboration with buying, supply chain, digital product & content teams

Whats in it for you?

• Annual bonus scheme of up to 20% of base salary
• Holiday starting at 25 days plus a personal day (plus Bank holidays)
• Private medical insurance
• 26 weeks maternity and adoption leave (after 1 years’ service) at full pay, followed by 13 weeks of Statutory Maternity Pay or Statutory Adoption Pay, we also offer 6 weeks fully paid paternity leave
• Free 24/7 virtual GP service, Employee Assistance Programme (EAP) for you and your family, free access to a range of experts to support your mental wellbeing

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