ROLE: TikTok Shop Senior Affiliate Manager
SEEN Group Vision: Be the agency the Beauty world wants to work with.
SEEN Group Mission: Originating ideas so inspiring they elevate perceptions of Beauty.
SEEN Group Values:
• Creativity
• Inclusivity
• Positivity
• Excellence
Overview:
We’re a beauty-specialist agency partnering with some of the biggest names in the industry and we’re looking for a Senior Affiliate Manager to lead the strategic growth of our TikTok Shop affiliate offering.
This is a senior, commercially driven role for someone who understands how to build creator-led affiliate programmes that deliver measurable business impact. You’ll combine deep TikTok Shop and affiliate expertise with strong client leadership, strategic thinking, and a proven track record of driving performance and ROI.
Working closely with senior leadership, you’ll lead key client accounts, shape affiliate strategy across campaigns and communities, and play an important role in scaling the agency’s creator commerce offering.
The Role:
As Senior Affiliate Manager, you’ll own the strategic direction and performance of TikTok Shop affiliate programmes across a portfolio of beauty clients.
You’ll lead on creator affiliate strategy, oversee campaign execution, drive commercial growth, and act as a trusted client partner, ensuring programmes not only build brand advocacy, but deliver meaningful revenue and conversion results.
You’ll also mentor junior team members, help refine internal processes, and contribute to wider agency growth through new business support and industry leadership.
Lead Affiliate Strategy
- Develop and oversee TikTok Shop affiliate strategies across your portfolio of clients to drive measurable GMV growth, conversion, and long-term creator advocacy.
Drive Commercial Performance
- Own performance reporting and optimisation, using platform insights and affiliate data to identify opportunities for growth, efficiency, and ROI improvement.
Client Leadership & Communication
- Act as a senior point of contact for clients, confidently leading conversations around strategy, performance, recommendations, and long-term growth planning.
Creator & Community Growth
- Oversee the development of high-performing affiliate communities, ensuring creators remain engaged, educated, and commercially effective across TikTok Shop.
Campaign Oversight
- Lead the execution of affiliate and creator campaigns across seeding, paid partnerships, and LIVE commerce – ensuring delivery against KPIs and timelines.
Mentor & Support the Team
- Provide guidance and support to junior team members, helping to elevate campaign execution, strategic thinking, and platform knowledge across the team.
Trend & Platform Leadership
- Stay ahead of TikTok Shop developments, creator trends, and affiliate best practices, bringing proactive opportunities and innovation to clients and the wider business.
New Business Support
- Support agency growth through pitch work, strategy development, case studies, and contributing to new business opportunities within creator commerce and TikTok Shop.
Process & Operational Excellence
- Help improve internal ways of working, reporting structures, and campaign processes to support scalable growth across the affiliate function.
What We’re Looking For:
- Strong experience in TikTok Shop affiliate marketing, affiliate marketing, or creator commerce
- Proven track record of driving commercial performance and ROI through affiliate or creator-led campaigns
- Experience managing clients and confidently presenting strategy and performance recommendations
- Deep understanding of TikTok culture, creator ecosystems, and social commerce trends
- Experience in TikTok LIVE shopping
- Strong analytical and commercial mindset with confidence interpreting performance data
- Experience mentoring or managing junior team members
- Proactive, solutions-focused, and comfortable working in a fast-paced agency environment
- Passion for beauty, social commerce, and creator marketing
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