This role will require full relocation to Dubai. The Global Sales Director – Consumer is responsible for driving subscriber growth, revenue, and market share across multiple international markets. This role leads the end-to-end retail sales strategy, covering Direct & indirect distribution, with a strong focus on customer acquisition, retention, and lifetime value.
Retail Sales Strategy & Execution Develop and execute a global consumer (B2C) sales strategy across all operating markets Optimise channel mix across owned retail stores, Major retailers and partner distribution Lead seasonal and promotional campaigns to maximise commercial performance
Channel Management Oversee performance of: Retail stores (owned and franchise) Dealer / distributor networks Online and digital sales platforms Define channel targets, incentives, and performance frameworks Leverage data and analytics to optimise customer lifetime value (CLV)
Commercial Performance & P&L Ownership Own global retail sales P&L, forecasting, and revenue delivery Gross adds / net adds Lead and develop high-performing regional sales leaders and in-country teams Build a performance-driven culture with clear accountability and KPIs Drive capability building across retail and digital sales functions
Digital & Transformation Focus Accelerate growth in sales channels Champion CRM, AI-driven sales tools, and data-led decision making Support digital transformation initiatives across customer journeys
Stakeholder Management Customer Value Management (CVM) Network & Customer Experience teams Engage with executive leadership on performance, strategy, and expansion plans
12–18+ years’ experience in telecom, with a strong focus on consumer / retail sales (B2C)~ Strong experience managing retail stores, distribution networks, and digital channels~ Deep understanding of telecom products (mobile, data, prepaid/postpaid, bundles, devices)…