B2B Marketing Analytics Lead (Technlogy)

London (Hybrid – 3 days office / 2 days remote)12-month contractUp to £96,000

We’re partnering with a globally recognised software and digital experience business looking to hire a B2B Marketing Analytics specialist to support their EMEA demand generation function.

This role sits between Marketing Insights and Demand Gen, helping marketing teams understand channel performance, optimise campaigns, and improve attribution across paid media activity.

What we’re looking for:

• Strong experience in B2B marketing analytics / performance measurement
• Hands‑on experience analysing paid media channels including LinkedIn, Google, and programmatic
• Strong dashboarding capability in Power BI
• Experience with attribution, funnel analysis, lead quality, and campaign optimisation
• Ability to turn complex data into clear commercial insights and recommendations
• Comfortable working closely with marketing stakeholders in a fast‑paced environment
• Experience with tools such as Adobe Analytics, GA4, SQL, Salesforce or similar is highly beneficial

This is a strong opportunity for someone who enjoys combining:

• hands‑on analytics
• storytelling with data
• marketing performance optimisation
• stakeholder collaboration

Ideal backgrounds could include:

• enterprise software / SaaS
• scaled B2B marketing environments

Please apply for immediate consideration.

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