Senior Paid Media Executive

The Senior Paid Media Executive will be responsible for managing and optimising paid media campaigns to drive growth and performance within the retail industry. This role requires a strong understanding of marketing and agency functions, with a focus on delivering measurable results.

This role is with a large organisation operating within the retail industry. The company has a well-established presence and is committed to delivering exceptional value through innovative marketing strategies.

Description

• Manage and optimise paid media campaigns across various platforms to achieve performance targets.
• Collaborate with internal teams and external agencies to align paid media strategies with broader marketing goals.
• Analyse campaign performance data and generate actionable insights to enhance results.
• Develop and implement A/B testing strategies to improve campaign effectiveness.
• Oversee budget allocation and ensure efficient use of resources in paid media activities.
• Stay updated on industry trends, tools, and best practices in the retail sector.
• Prepare detailed reports on campaign performance for stakeholders.
• Support the development of innovative strategies to drive brand awareness and customer acquisition.

Profile

• Proven expertise in managing paid media campaigns within the retail industry.
• Strong analytical skills with the ability to interpret data and provide insights.
• Experience working collaboratively with marketing and agency teams.
• Knowledge of A/B testing and optimisation techniques.
• Proficiency in relevant paid media platforms and tools.
• A commitment to staying informed about trends and advancements in paid media.
• Excellent communication and reporting skills.

Job Offer

• Competitive salary ranging from £36,500 to £39,000 per annum.
• Hybrid work arrangement with four days in the office and one day working from home.
• Permanent position within a large organisation in the retail industry.
• Opportunity to work on impactful campaigns and contribute to brand growth.

If you are passionate about paid media and looking for a rewarding opportunity in Bury, apply today to join a forward-thinking team.

Desired Skills and Experience

Senior Paid Media Executive, FMCG, Retail

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