Head of Impulse
Location: Hybrid – South East Office
- £90,000 – £100,000 Basic Salary
- Car Allowance
- Bonus Up To 15%
- Matched Pension Scheme
- Private Healthcare
OUR CLIENT:
This is an opportunity to join a global leader within the chilled food category, known for their portfolio of high-performing consumer brands and innovative product ranges. They are a forward-thinking, category-leading business with a strong international footprint and an excellent reputation for quality, consistency, and building long-term customer partnerships. Their success is built on a blend of market insight, creativity, and a commitment to delivering products that excite and engage consumers.
ROLE OVERVIEW:
As Head of Impulse, you will take ownership of the company’s entire commercial strategy across the UK.
This includes responsibility for channels such as Convenience, Wholesale, Foodservice, Travel, Leisure, Hospitality, Discounters and other impulse and on-the-go environments.
Whilst the brand already has a presence across parts of this landscape, the channel has not historically been the largest contributor to the UK business. As a result, there is significant headroom for growth, making this a highly strategic and visible role within the organisation.
You will be responsible for shaping the long-term strategy for the channel identifying the highest potential routes to market, strengthening existing partnerships and unlocking new commercial opportunities.
The role will also involve leading and developing a small team, providing clear direction and ensuring strong execution against ambitious growth targets.
Working closely with senior commercial leadership, marketing and revenue growth teams, you will play a key role in ensuring the business maximises its opportunity within one of the fastest evolving areas of the drinks market.
You will also…….
- Lead the overall commercial strategy across the UK
- Identify and unlock new growth opportunities across convenience, foodservice, travel and impulse channel
- Develop and strengthen relationships with key wholesale, distributor and operator partner
- Drive distribution expansion, sales performance and commercial returns across the channel
- Lead, coach and develop a team responsible for key routes to market
- Build robust annual sales plans, forecasts and commercial strategies
- Work cross-functionally with marketing and revenue growth teams to optimise channel performance
- Provide clear market insight to support future product and channel development
- Represent the business externally across key customers and industry stakeholders
REQUIREMENTS:
- Proven experience within Impulse/OOH sales leadership in branded FMCG – ideally food or beverages.
- Strong understanding of routes to market including convenience, wholesale and foodservice
- Experience managing and developing high-performing commercial teams
- Track record of delivering channel growth and commercial strategy
- Strong commercial acumen with excellent negotiation and relationship-building skills
- Experience working within fast-paced, brand-led consumer businesses
- Highly driven, entrepreneurial and comfortable operating within a growth environment
- Ability to influence internally and externally at senior level
If you are an ambitious commercial leader with a passion for building brands and unlocking growth across Impulse & OOH channels, this role offers the opportunity to shape the strategy for a fast-growing drinks business entering its next phase of expansion.
Get in touch today for a confidential conversation.
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