I am currently partnering with a fast-growing, purpose-led consumer brand that has built a genuinely loyal following and is now scaling hard. With a thriving DTC operation at its core and an emerging presence in retail and grocery, this is a brand people love, and the commercial momentum behind it is real.
They are looking for a Senior Brand Manager to join the team at an exciting inflection point, someone who can hold the brand with both hands while driving it forward across every touchpoint, from the website to the shelf.
The Mission
As Senior Brand Manager, you will own the brand across both DTC and retail channels. Your mandate is to build brand equity, drive growth through brilliant campaign work, and ensure the brand shows up consistently and compellingly wherever a consumer encounters it.
Core Responsibilities
- Brand Strategy: Own and evolve the brand strategy, ensuring a consistent tone, look and feel across all channels
- DTC: Lead brand-led campaigns across owned digital channels; email, social and web, working closely with performance and CRM to ensure brand and acquisition work in harmony
- Retail & Grocery: Support the brand’s growing retail presence, overseeing in-store activation and NPD launches into grocery, ensuring the brand translates beautifully off-screen and onto shelf
- Campaign Development: Lead integrated campaigns from brief through to execution, working with a lean team and external creative partners to punch above your weight
- Customer Insight: Use data and customer insight to inform brand decisions and track brand health, you’re comfortable with analytics without being led by them
The Ideal Profile
- Brand management experience within a consumer-facing environment; DTC, food and drink, health and wellness, lifestyle or similar
- Comfortable working across both DTC and retail, you understand the nuances of each without needing a huge team around you
- Entrepreneurial by nature, you’re used to making things happen with limited resource and thrive in a fast-moving environment
- A creative thinker who is also commercially grounded, you connect brand to business outcomes
- Experience in a start-up or scale-up is a real advantage
Location & Workplace Policy
- Central London
- Hybrid working, 2-3 days office
Salary & Benefits
- £60,000 – £70,000 per annum plus share options
- 25 days holiday, pension, private health, £1000 flexi benefits, flexible working options
We offer equal opportunities to all candidates regardless of race, religion, gender, sexuality, disability, age, and other protected status as required by applicable law. For further information about our DE&I commitments, please visit: www.majorplayers.co.uk/diversity-equity-inclusion/
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