About Doctor Care Anywhere
Doctor Care Anywhere is the UK’s largest private telehealth provider. We are expanding rapidly, aiming to double in size within three years. With strong technology, clinical infrastructure, and satisfied clients, our focus is now on accelerating B2B growth.
About the Role
The role is to build a consistent and effective pipeline of leads targeting HR and People leaders, insurers, and employee benefits providers. It involves owning lead generation end‑to‑end, managing B2B activities, creating copy and content, designing multichannel campaign plans, managing our CRM platform, developing automated GTM sequences, building campaigns, running experiments, and hiring agencies or freelancers as needed.
Lead generation will explore all routes to market, from AI‑powered automated campaigns to in‑person trade shows, blending traditional and leading‑edge techniques to test, experiment and find what works.
- Remuneration: From £80,000 per annum DOE
- Work location: London office based (up to 2 days WFH)
- Application Deadline: 9am Monday 1st June 2026
Key Accountabilities / Responsibilities
- Map the buying committee and decision process for insurers, PMIs, benefit providers, large employers and SMEs to refine our proposition and messaging.
- Develop compelling content and copy, design and launch sharp positioning and messaging by segment.
- Develop hypotheses on channel effectiveness (cold outbound, partnerships with brokers/consultants, LinkedIn, industry events, referrals) based on buyer insights.
- Develop repeatable lead‑gen channels and activities—cold automated outbound, partner referrals, content, events—track what works and double down.
- Generate qualified leads and meetings for the Sales team.
- Build and optimise the lead nurture infrastructure (HubSpot workflows, sequences, basic automation).
- Create sales assets needed to close deals (pitch decks, one‑pagers, case studies).
- Present monthly plans clearly and report each activity’s effectiveness to increase ROI.
- Track against core KPIs and objectives, indicating what works and what doesn’t.
You don’t need all of these – if you are strong on 1–2 and willing to figure out the rest, that works.
Qualifications
- Channel experimentation for enterprise buyers – proven lead gen approaches for complex B2B sales using data, research and instinct.
- Customer discovery and positioning – run JTBD interviews, extract real insights, translate them into resonant messaging.
- Hands‑on execution – comfortable building any channel yourself, writing email copy, setting up outreach automation, HubSpot workflows, partnership programs, and sales decks.
- Stage‑relevant experience – moved a channel from experimental to working at a B2B company with complex, committee‑based sales, ideally in healthtech, SaaS, or another regulated industry.
- Commercially minded – understands enterprise sales cycles, differentiates a lead from a qualified opportunity, works productively with sales, develops compelling case studies and ROI models.
Why You’ll Love Working Here
Work closely with senior leadership in a flat structure where revenue impact is direct and visible. You will have real ownership from day one, shaping systems, processes, and lead generation your way. The role rewards autonomy, accountability, and problem‑solving.
Benefits
- Doctor Care Anywhere subscription for you and five loved ones – health consultations on the go.
- Company bonus – rewards for dedication and achievements.
- 25 days holiday + bank holidays.
- Birthday day off.
- Up to five extra days of annual leave (FTE).
- Charity days – opportunities to give back to the community.
- Enhanced maternity and paternity pay.
- Bike‑to‑work scheme.
- Cross‑team collaboration opportunities.
- Hybrid working – agile and autonomous environment.
- Development opportunities – growth, learning, and career progression.
- 30‑day work abroad allowance.
Doctor Care Anywhere is an equal opportunity employer. We are committed to creating an inclusive environment for all employees.
Doctor Care Anywhere is committed to safeguarding and promoting the welfare of its patients and expects all colleagues to share this commitment. This post is subject to satisfactory DBS and reference checks.
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