Senior Ecommerce Manager
(12 MONTH FTC)
Reporting to: Head of Ecommerce
Founded in 2012 by world-renowned plastic and reconstructive surgeon Dr Yannis Alexandrides, 111SKIN is a global skincare brand that bridges the gap between scientific innovation, luxury and community. Beloved by A-listers, high-profile makeup artists, and skincare connoisseurs, 111SKIN is also highly regarded by some of the most reputable editors and industry bodies.
Whom we are looking for: A commercially driven and strategically minded Senior Ecommerce Manager who combines strong trading acumen with a deep understanding of customer behaviour.
What you’ll do: You will drive the performance and evolution of 111SKIN.com, owning ecommerce trading, onsite experience, and digital optimisation. This means leveraging data insights to enhance the end-to-end user journey, while working cross-functionally and with agency partners to drive UX advancements, improve conversion, and unlock new customer acquisition and retention opportunities.
What success looks like: You will deliver best-in-class digital experiences that support revenue growth and strengthen brand equity. We evaluate each team member based on our three company values: entrepreneurial mindset, caring collaboration, determination to succeed.
Why you are a great fit: You balance creativity with analytical thinking, using data to inform decisions while shaping engaging customer experiences. You are commercially minded, collaborative, and driven to deliver measurable growth in a fast-paced, global environment.
This is a full-time position operating with a hybrid working pattern, including two days per week based at 111SKIN’s Head office in Fitzrovia, London. This is a fixed term contract for 12 months.
Duties and responsibilities:
- Own and deliver the 111SKIN.com trading calendar, aligning with Marketing to execute a cohesive digital strategy and maximise revenue/full-price sell-through.
- Lead onsite merchandising, promotional activity, and end-to-end execution of new product launches to drive discovery, engagement, and conversion.
- Drive overall ecommerce performance through continuous testing, UX/CRO optimisation, and KPI improvement across CVR, AOV, revenue, and retention.
- Use data, customer insights, behavioural analysis, and competitor trends to shape strategy and identify growth opportunities across the ecommerce roadmap.
- Own weekly and monthly performance reporting, leading trade meetings and delivering clear, actionable insights to senior stakeholders.
- Collaborate cross-functionally with Digital, Marketing, CRM, Paid Media, Affiliates, Planning, and Operations to drive acquisition, retention, and stock availability.
- Lead ecommerce projects, site enhancements, and platform optimisation from briefing/UAT through to launch, managing development agency and external partners.
- Oversee SEO, CMS content, and Shopify ecosystem optimisation (apps, subscriptions, personalisation) to improve site performance, customer experience, and loyalty.
REQUIREMENTS:
- 5+ years’ experience in ecommerce or digital trading, ideally within beauty, fashion, or luxury.
- Strong commercial mindset with proven experience driving online revenue growth and conversion optimisation.
- Significant knowledge managing and optimising Shopify-based ecommerce platforms.
- Strong understanding of UX/CRO principles and customer journey optimisation.
- Experience working with and managing external agencies (development, SEO, CRO).
- Proven ability to drive both customer acquisition and retention strategies.
Technical & Platform Experience (Preferred):
- Shopify
- Klaviyo (Email CRM)
- Attentive (SMS)
- Recharge (Subscriptions)
- Justuno / Octane (onsite optimisation & personalisation tools)
- Google Analytics and reporting tools
Culture & Benefits:
Everything we do at 111SKIN is to help people. From giving customers the confidence to go makeup-free, to giving back to the community and preserving the environment. It’s part of 111SKIN’s DNA. It’s who we are.
As a member of our team, we hope you will help us champion our values of entrepreneurial mindset, caring collaboration, and determination to succeed. Some of the benefits include:
- Flexible working arrangement (3 days in our Central London office)
- 4pm Friday finish and summer hours during July & August with a 2pm Friday finish
- 3 extra days of paid holiday during the festive period
- Religious holiday swaps
- 3 free 111SKIN products per month
- 85% employee discount on additional 111SKIN products
- 1 complimentary 111CRYO/Heat session per week
- 50% discount on non-surgical treatments at 111 Harley Street
- Expenses towards eye tests
- Bike2work scheme
- 2 weeks of compassionate leave
- IVF support
At 111SKIN, we believe that diversity drives innovation and inclusion fosters creativity. We are committed to building a diverse team and creating an inclusive environment where everyone can thrive. We encourage applications from individuals of all backgrounds, experiences, and perspectives.
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