Head of Brand

Our client is a high-growth functional wellness brand that has scaled from £0 to £15m revenue in just 3 years, and is on track to reach £20m in year 4. Having evolved from a D2C-first business into a true omnichannel player across both online and retail, they are now looking for a Head of Brand to build on their success. With a world-class MD and a high-performing team already in place, the business is well positioned for significant scale and a potential exit within the next 3–4 years.

Role & Responsibilities

Brand Ownership & Identity

• Own how the brand shows up across every touchpoint, ensuring a consistent, high-quality visual and verbal identity
• Act as the guardian of brand voice, creative output, and overall look & feel

Campaigns & Creative Execution

• Lead end-to-end brand campaigns, from concept through to execution across channels
• Build and deliver a focused marketing calendar aligned to key launches, cultural moments, and growth priorities

Partnerships, PR & Cultural Relevance

• Identify and activate brand partnerships, events, and collaborations that drive relevance and reach
• Own PR strategy and ensure the brand is visible in the right conversations, moments, and channels

Creative Direction & Output

• Direct and elevate all creative work across campaigns, retail, and brand assets
• Manage agencies and creatives to deliver standout, on-brand execution
• Ensure the brand shows up brilliantly in retail environments, from shelf to in-store activations
• Support compelling trade materials and storytelling that win with retail partners

Brand Performance & Growth Impact

• Define and track brand health metrics (awareness, organic reach, share of voice)
• Strengthen upper-funnel impact to improve overall marketing efficiency

What’s on Offer

• Share Options
• Holiday Days: 25 Days + Bank Holidays
• Flexible Remote Working Policy

Do you have the following to apply

• Brand Building Experience – Proven track record in brand marketing within DTC, FMCG, or consumer-led businesses
• Creative Leadership – Strong creative instincts with the ability to direct, elevate, and own brand output end-to-end
• Campaign Delivery – Experience developing and executing campaigns that drive awareness and brand affinity
• Retail & Real-World Activation – Understands how brands show up in physical environments and win at shelf
• Storytelling & Brand Voice – Excellent copy and messaging skills with a clear sense of tone and narrative
• Commercial & Strategic Mindset – Understands how brand investment drives growth and improves marketing efficiency
• Entrepreneurial Approach – Comfortable operating in a fast-paced, high-growth environment with ambiguity

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