Managing Director Attractions

Managing Director – Attractions & Experiences

The Managing Director – Attractions & Experiences is a commercially driven, product‑mindful and highly strategic leader who will shape and scale our global Attractions & Experiences business in line with Booking.com’s strategy and mission. The role leads the vision aligned with Booking’s strategy and mission, building a compelling traveler proposition while accelerating supply, demand, partnerships, and innovation. Currently we offer around 300,000 attractions worldwide to our Booking.com customers.

Key Priorities

• Further develop Booking.com’s supply strategy to ensure a strong offer and availability for its customers while ensuring a strong partner value proposition.
• Ensure best‑in‑class customer experience to help our customers plan, book and manage their Attractions and Experience bookings.
• Partner with other BUs to strengthen our market position and effectively accelerate demand generation and cross‑sell opportunities further.
• Ensure continued effective leadership, governance, operating cadence and performance culture within the vertical.
• Effectively and responsibly integrate AI into processes and ways of working to increase productivity but also improve our customer proposition.

Key Relationships:

• Reports to: SVP, Trips
• Direct reports: Product, Commercial and Operations leaders within the Attractions/Experiences organisation (3)
• Key peer relationships: Trips MDs for other verticals, other business unit peers including Accommodations, Marketplace, Fintech, Marketing, Finance

Location: Flexible – Amsterdam (preferred)/Manchester/London. Travel required.

Key Responsibilities

Business leadership and strategy

• Define and lead the long‑term strategy for Booking.com’s Attractions & Experiences vertical, aligned with Booking.com’s priorities and traveler needs.
• Set a clear vision for how attractions and experiences can become a differentiated and material growth engine within the wider connected trip proposition.
• Own the vertical’s business performance, including growth, profitability, and partner quality.
• Identify new growth opportunities across geographies, customer segments, inventory types, and business models.

Commercial growth and marketplace development

• Build and scale a high‑quality global supply base across activities, attractions, tickets, and experience providers.
• Develop commercial strategies that improve assortment, availability, pricing competitiveness, and conversion.
• Lead relationships with key strategic partners, distributors, operators, and ecosystem players.
• Drive marketplace health by balancing traveler demand, partner success, operational excellence, and unit economics.

Product and customer proposition

• Partner closely with Product and Technology leaders to create a best‑in‑class traveler and partner experience.
• Champion a customer‑first approach that improves discovery, merchandising, booking flow, trust, flexibility, and post‑booking experience.
• Ensure the vertical benefits from Booking.com’s broader platform strengths in personalization, cross‑sell, mobile, payments, and loyalty.
• Help shape the roadmap for differentiated experiences products that strengthen brand relevance and repeat engagement.

Cross‑functional leadership

• Serve as the senior point of alignment across Commercial, Product, Marketing, Finance, Operations, Analytics, Legal, and Customer Service.
• Lead through influence across a complex matrix organization, ensuring clarity of priorities, ownership, and outcomes.
• Build operating rhythms, KPIs, and governance mechanisms that improve decision‑making and execution speed.
• Represent the business with senior internal stakeholders, external partners, and industry forums.

Operational excellence

• Establish clear performance metrics and business reviews across supply growth, conversion, attachment, repeat, NPS, partner satisfaction, and margin.
• Drive execution discipline and accountability across teams to deliver against ambitious goals.
• Ensure scalability of processes, tools, and operating models as the business grows.
• Partner with legal, compliance, and trust teams to uphold high standards around safety, quality, and regulatory requirements.

Team leadership

• Build, inspire, and develop a high‑performing leadership team for the vertical.
• Attract top talent and foster a culture of pace, ownership, innovation, and collaboration.
• Coach leaders across multiple functions and geographies, creating strong succession and capability depth.
• Act as a visible and motivating leader who can align teams behind a compelling ambition.

Ideal Experience and skills

• Significant senior leadership experience in marketplaces, e‑commerce, or another fast‑scaling digital platform business. Experience in Travel and Experiences are desirable but not a must.
• Proven track record of owning and scaling a complex consumer‑facing business or category with meaningful revenue responsibility.
• Strong commercial experience, including supply‑side strategy, partner negotiations, business development, and go‑to‑market execution.
• Strong understanding of marketplace dynamics, including liquidity, pricing, conversion, partner economics, and customer behavior.
• Experience working closely with product and technology organizations to shape digital products and customer journeys.
• Demonstrated success leading cross‑functional, and international teams in a matrixed environment.
• Experience setting strategy while also driving operational execution and performance management.
• Ideally brings experience in tours, activities, attractions, ticketing, leisure, online travel, or adjacent consumer internet sectors.
• Bachelor’s degree required; MBA or equivalent advanced degree is a plus.

Strategic and commercial leadership

• Strong strategic thinker with the ability to translate vision into measurable business outcomes.
• Excellent commercial instincts and a sharp understanding of what drives scalable growth with ability to negotiate effectively and build long‑term partnerships.
• Data‑driven individual, with the ability to make high‑quality decisions in ambiguous, fast‑moving environments.

Customer and product orientation

• Deep commitment to customer experience and a strong intuition for what creates traveler value.
• Comfortable partnering with product and tech teams to prioritize features, propositions, and platform investments.
• Data‑informed, with strong analytical judgment and fluency in performance metrics.

Leadership and influence

• Exceptional leadership presence with the credibility to engage at executive and board level.
• Highly effective in matrixed environments; able to align senior stakeholders without relying solely on direct authority.
• Strong negotiator.
• Strong people leader with a track record of building trust, developing talent, and raising the performance bar.

Execution and resilience

• Action‑oriented, with a bias for pace and accountability.
• Comfortable balancing long‑term ambition with near‑term delivery.
• Resilient, adaptable, and effective in navigating change, complexity, and competing priorities.

Communication and partnership

• Outstanding communicator, both internally and externally.
• Strong negotiation and relationship‑management skills.
• Able to represent Booking.com with senior partners and industry stakeholders in a compelling way.

Pre‑Employment Screening

If your application is successful, your personal data may be used for a pre‑employment screening check by a third party as permitted by applicable law. Depending on the vacancy and applicable law, a pre‑employment screening may include employment history, education and other information (such as media information) that may be necessary for determining your qualifications and suitability for the position.

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