Global Growth Marketing Lead – B2B SaaS Platform

Head of Marketing

Salary: £90k

Company Description: FITR – Maven Capital backed fitness SaaS platform

Job Description

As Head of Marketing at FITR, you will transition a fast‑scaling fitness platform into a global category leader. Reporting to the COO, you will lead a team of four to drive growth across the UK and US. You’ll own the full marketing funnel, from performance acquisition to a high‑impact global brand refresh.

Location: London, UK

Why this role is remarkable

• Lead the marketing function for a platform seeing 200‑300% YoY growth with high‑profile board members like Mat Fraser (HWPO).
• Secure backing from Maven Capital Partners with a recent £1.5M raise and a clear strategy to achieve 10x growth.
• Direct influence on a global brand refresh and the opportunity to shape the infrastructure of the booming online fitness coaching industry.

What you will do

• Manage and inspire an in‑house team of four across performance, social, brand, and design, plus an external web agency.
• Develop and execute a data‑driven global marketing strategy focused on lead generation and conversion in the UK and US markets.
• Collaborate cross‑functionally with Product and UX teams to ensure brand consistency and impact across every customer touchpoint.

The ideal candidate

• 5‑10 years of marketing experience with a proven track record in digital performance and scaling B2B SaaS or D2C brands.
• Highly analytical and proficient with Google Ads, Meta, and Google Analytics to drive commercially‑minded decision making.
• Exceptional communicator capable of pitching strategic visions to the leadership team while maintaining a hands‑on, self‑starter approach.

Required Skills

• Google Analytics
• Lead Generation
• Leadership
• Google Ads
• English language proficiency

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