Senior CRM Executive

Description

Senior CRM Executive will be responsible for the development and implementation of marketing activities to drive new customer acquisition and retention across our UK and International markets.

Key Responsibilities

• Plan and execute the growth marketing tactics to achieve our customer KPI targets.
• Manage the end-to-end process of our direct mail programs, including door drops for prospect and existing customer audiences.
• Research international markets and competitors, actively seeking out best practice and present back opportunities to the wider CRM team.
• Plan and implement all paid direct response media, including media inserts, press ads and door drops.
• Manage workload and production with in-house and agency teams.
• Produce forecasts for customer and revenue KPIs from acquisition marketing activities.
• Set up a continuous testing programme to ensure that we are learning and improving on results.
• Provide regular campaign reporting, highlighting insights and key trends to recommend actionable next steps to improve future activity.
• Brief campaign data requirements and creative assets through from initial concept to approval and delivery.
• Co-ordinate and collaborate across internal stakeholders to ensure successful execution of activity, on time and budget.

We Would Like To Meet Someone Who Is

• A keen interest in data and print marketing.
• A degree in marketing, business, communications or a relevant subject is preferred.
• Proven experience in marketing campaign planning and delivery.
• Demonstrable experience in campaign reporting.
• A breadth of CRM experience – including direct mail, inserts, door drops.
• Data literate, passionate about analysing results and motivated by driving success in the form of revenue and profit.
• Exceptional attention to detail.
• Strong communication and copy writing skills.
• Experience in using Google Analytics and Microsoft Excel.
• Pro-active ‘do-er’, keen to roll your sleeves up and make a difference.

Benefits

• Competitive salary and benefits package.
• Hybrid working, 3 days in London based office & 2 working from home.
• Holiday allowance.
• 50% staff discount & 25% for family and friends.
• Pension scheme.

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