Sales Advisor

Job Title: Sales Advisor

Location: John Thompson & Sons York Road

Reporting to: Commercial Sales Manager

Hours:9am to 5pm Monday to Friday, with flexibility

Salary will depend on experience.

Job Purpose:

The Sales Advisor is responsible for driving commercial growth within a designated sales territory by developing existing customer relationships, securing new business, and delivering high-quality technical and advisory support. The role combines customer engagement, farm-level service delivery, and strong commercial acumen to ensure the company achieves its market share, service, and financial objectives.

Key Responsibilities

• Maintain, strengthen, and grow business with existing customers through regular visits, proactive engagement, and tailored support.
• Identify, secure, and develop new customers and accounts to expand the companys footprint within the territory.
• Achieve company targeted market share by executing effective sales strategies and maintaining a strong presence across the regional area.
• Provide regular feedback on sales activity, competitor insights, and marketing intelligence.

• Deliver exceptional customer service, ensuring professionalism and consistency in every interaction.
• Provide accurate technical guidance to customers, supporting informed decision making and product optimisation.
• Act promptly on customer complaints, ensuring effective follow up and resolution.
• Maintain clear, timely communication with customers, colleagues, and partners.
• Implement and manage company credit policies and procedures to minimise financial risk.
• Ensure accounts are collected within agreed terms, addressing issues promptly.
• Promote direct debit and postal payment options to support efficient account management.
• Deliver company ruminant services effectively at farm level and within the merchant network.
• Conduct sampling, analysis, and interpretation of silage and grass results to support customer feeding strategies.
• Prepare accurate, tailored feed plans to optimise herd performance and customer outcomes.
• Support meetings, demonstrations, product launches, and marketing campaigns.
• Complete all sales, prospecting, and customer activity records accurately and on time.
• Maintain regular telephone contact and conduct scheduled customer visits.
• Maintain up-to-date knowledge of pricing policies, product information, and technical developments.
• Undertake any other duties as required to support the success of the business.

Person Specification

Essential Criteria

• Customercentric approachwith a strong commitment to service excellence.
• Effective communication skillswith the ability to build rapport and influence decision-making.
• Salesdriven mindsetwith the ability to identify opportunities and close business.
• Technical aptitudewith the ability to understand and explain product and farm level information.
• Problemsolving abilitywith a proactive and solutions focused approach.
• Attention to detailin record keeping, analysis, and customer documentation.
• Team collaborationwith the ability to work effectively with colleagues and partners.
• Experience in a sales, agricultural, or customer-facing role.
• Experience working with farmers, merchants, or agricultural supply chains (or a strong willingness to learn).
• Understanding of agricultural practices, livestock nutrition, or farm operations (training can be provided).
• Awareness of commercial processes including pricing, credit control, and customer account management.
• Professionalismand integrity in all interactions.
• Resilience and adaptabilityin a fast-paced, field-based environment.
• Self-motivated, organised, and able to manage a varied workload independently.
• Hold a current valid driving licence

Desirable Criteria

• Formal training or qualifications in agriculture, animal nutrition, or a related field.
• Experience conducting on-farm assessments or technical sampling.
• Knowledge of feed planning, grassland management, or livestock performance metrics.
• Possess a 3rd level qualification in agriculture
• 2+years Sales experience in the animal feed industry or general agricultural industry

Perks of Thompsons

The Opportunity to work for a company within the Top 10 Companies in Northern Ireland.

Remuneration

• Competitive Salary
• Above Statutory Holiday Entitlement
• Death in Service Benefit x 4
• Cycle To Work Scheme
• Free Secure Onsite Parking
• Enhanced ERs Pension @ 6%
• Vouchers @ Christmas
• Long Service Awards
• Competitive Shift Premiums
• Company Uniform
• Training and Career Development Opportunities
• Job Security 150+ yrs in business
• Company Sick Pay
• Enhanced Maternity Pay
• Enhanced Paternity Pay

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