About The Role
PHD EMEA is seeking an experienced Digital Director to work within the central client team for a major global automotive brand.
This role is ideal for someone who has excelled within Paid Search and Social in an agency environment and is ready to transition into a more consultative, strategy-led role with global impact. The Digital Director is part of the central team who will work across 10+ markets with a focus primarily on search and social strategy leadership, media partnerships, market advancement and local market governance. This is a unique opportunity to be seen as a trusted advisor for our markets and influence international approaches.
This role is the primary lead across these two channels, delivering global strategic guidance and governance to drive consistent local market performance. Continuing to advance Paid Search while also providing strong leadership in Social, steering the channel roadmap and giving global clients clear direction on strategy, innovation, and thought leadership.
The Digital Director will also be responsible for sharing channel/platform insights and opportunities with our global client team and their creative agency to shape global campaign strategies, including detailed asset and activation recommendations.
Responsibilities
- Creating an innovative and data-driven roadmap for both Paid Search & Social for this leading auto client’s central Digital team.
- Client Leadership, including leading senior client discussions and providing strategic direction in both face-to-face and remote settings.
- Managing relationships with key partners like Google, Meta and Pinterest with the scale of the client allowing a direct impact on product development and creating customised solutions for your client.
- You will have a global impact on the client’s business and ability to generate revenue, especially as the industry begins to explore eCommerce.
- Maintaining a strong understanding of media tech stacks and various 3rd party tools and platforms.
- Keeping up to date with the latest product innovations from key media partners which will impact the after sales segment of the automotive category.
- You will be part of a Digital team based in London working on this client, packed full of other smart, nice people, working across other areas of this leading automotive company.
About You
- Strong experience in both Paid Search & Social in a digital agency setting.
- Strong foundation in PPC and Paid Social platform management, with the ability to translate technical capability into strategic direction.
- Priority will be given to those with global business experience, understanding the nuances in terms of cultural differences, varying digital landscapes and scalability within global teams.
- Be a proactive self-starter, clear communicator and strong presenter.
- Have an adaptive style in being able to communicate often technical ideas in simple terms to people less familiar with the topic.
- Have strong organisational skills, being able to manage multiple projects at once autonomously.
- Ability to manage challenges of various clients and market interests in a culturally sensitive manner.
- Previous automotive experience is desirable but not required.
- Previous programmatic advertising experience is desirable but not required.
- Language skills:
- Required: English
- Highly desirable: German
- Desirable: Other western European languages
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