Business Development Manager

Reports to

Head of National Direct Sales

About the role

As a Business Development Manager at Alight Media, you will be responsible for driving sales of digital and traditional Out of Home advertising space to the Local/Direct market within the North West territory. This role offers a unique opportunity to access all formats within the company portfolio, with a priority on successfully selling the allocated inventory and building the Alight Media brand in your region.

Key responsibilities

• Lead Sourcing and Prospecting: Source your own leads, book sales appointments, and engage with potential clients. Utilise your sales knowledge and understanding of the business to identify new opportunities.
• Sales Pipeline Management: Maintain an up-to-date CRM system, documenting client interactions and activities to ensure a steady flow of leads and appointments.
• Proposal Development: Utilise Alight Media’s marketing materials to create tailored sales proposals for prospective clients.
• Negotiation and Closing: Demonstrate strong communication and negotiation skills to close deals effectively. Utilise your commercial acumen to secure favourable terms.
• Forecasting and Target Achievement: Accurately forecast your weekly expected revenue and work towards meeting quarterly sales targets.
• Client Relationship Management: Build and maintain strong relationships with clients, serving as the primary point of contact and ensuring high levels of client satisfaction.
• Industry Insight: Leverage industry insights to inform sales strategies and stay ahead of market trends.
• Technology and CRM Engagement: Ensure accurate use of CRM tools to manage client data and sales activities, enhancing efficiency and accuracy in reporting.
• Time Management: Prioritise tasks and manage multiple projects simultaneously to meet deadlines and achieve sales goals.
• Continuous Learning and Adaptation: Demonstrate a willingness to learn and adapt to new challenges and opportunities in a dynamic market environment.

What success looks like (first six months)

• Achieve Revenue Targets: Deliver against individual revenue targets, supporting the success of your Regional Team.
• Build a Strong Pipeline: Identify, convert, and close leads to build a robust pipeline of revenue and new clients.
• Generate New Business: Initiate conversations with direct businesses, agencies, and public sector organisations to generate new briefs.
• Deliver High-Quality Solutions: Provide tailored solutions and recommendations to suit client needs.
• Represent Alight Media: Demonstrate proactive, positive, and passionate representation of Alight Media, aligning with our values.

What you’ll bring

• Proven Sales Experience: Strong background in sales, with a track record of meeting and exceeding targets. Media sales experience is a plus.
• Active Listening and Communication: Excellent active listening skills to understand client needs and strong communication skills to engage effectively.
• Product and Industry Knowledge: Deep understanding of our products and the industry, staying informed about market trends and competitor activities.
• Technology Proficiency: Proficient in using technology tools and CRM systems to enhance sales processes and client management.
• Time Management: Excellent time management skills, with the ability to prioritise tasks and manage multiple projects simultaneously.
• Adaptability and Learning: Willingness to learn and adapt to new challenges and opportunities in a dynamic market environment.
• Work Rate and Drive: High work rate with a strong drive to achieve targets and deliver results.
• Marketing Know-how: Understanding of marketing principles and how they apply to advertising sales.
• Full UK Driving License: Ability to travel to locations within your region as required.
• Strong understanding of OOH, digital advertising, or similar sectors.
• Contribute to the future growth of our Direct Sales channel within the fastest growing OOH media owner in the UK.
• Work at the forefront of our client-facing and evolving commercial channel, enabling direct advertisers and direct media buying agencies to plan and buy OOH in flexible ways to suit their needs.
• Build relationships with multiple businesses, SMEs, Local Authorities, Direct Agencies, and other entities, supporting their advertising needs across our platforms.
• Contribute to the overall Alight Media strategy, creating and managing your approach in line with the Regional Team and Direct Channel goals.
• Deliver against personal revenue targets, driving long-term success within Alight Media’s Direct team.
• Develop your knowledge, personal growth, and consistent success, demonstrating great behaviours, drive, and ambition.

How we work

We are a national business with a head office in the heart of London’s West End. For our remote team members, we come together as often as possible, valuing our time together through weekly calls, bi-annual summits, and company events.

Benefits

We offer competitive salaries, bonus schemes, and a leading benefits package, including pension contributions, private medical cover, illness insurance cover, life insurance cover, 25 days holiday + public holidays, free access to virtual GPs and mental health professionals, a Bike to Work Scheme, and an Electric Vehicle Scheme.

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