Senior Campaigns & Product Marketing Lead

Senior Marketing Manager (Campaigns and Product)

Location: LondonEmployment Type: PermanentDepartment: Marketing & Communications

This role will lead end‑to‑end ownership of campaign and product collateral, shaping messaging, creating content and engaging media and industry stakeholders to drive communication objectives across the business.

Responsibilities

1. Campaign Management
   • Own the planning, execution and optimisation of assigned campaigns, ensuring alignment with commercial objectives.
   • Plan, manage or contribute to other multi‑channel marketing campaigns as required.
   • Oversee timelines, budgets, agency and stakeholder coordination to ensure on‑time, high‑quality delivery.
2. Product Collateral
   • Own development and maintenance of clear, consistent product messaging.
   • Lead creation of high‑quality, client‑facing product materials (brochures, presentations, factsheets, digital assets).
   • Partner with Product, Sales and subject matter experts to translate complex concepts into compliant marketing narratives.
   • Support go‑to‑market activity for new or evolving products.
   • Ensure product materials remain accurate and up to date with regulatory changes.
   • Manage and curate the product content library.
   • Act as a marketing point of contact for product‑related communications.
3. Content Creation
   • Develop high‑quality content assets.
   • Collaborate with design and experts to produce engaging visuals, video and thought leadership pieces.
4. Paid & Social Media Channel Management
   • Work with the team to create and execute social media plans.
   • Align paid and earned media plans.
   • Drive growth and engagement through best‑practice promotional content production.
   • Monitor and analyse performance to refine strategy.
5. Reporting & Analytics
   • Track and analyse campaign and communication performance.
   • Prepare monthly and quarterly reports and provide insights.
   • Recommend improvements.
6. Cross‑Functional Collaboration
   • Partner with Sales, Product, Customer Success and subject matter experts.
   • Support planning and execution of events when needed.
   • Ensure compliance with regulatory standards in financial services.

Qualifications

• Minimum 5 years of marketing communications experience focused on funds or related industries.
• Bachelor’s degree in marketing, communications, journalism or related field; master’s preferred.
• Strong understanding of industry dynamics (product structure, regulatory landscape, distribution channels, market trends).
• Knowledge or experience in ETFs, AML and private markets advantageous.
• Organisational and project management skills; ability to manage multiple priorities.
• Experience creating client‑facing product content in a professional services or investment environment.
• Excellent writing and editing skills; ability to create compelling content for various channels and audiences.
• Proficiency using social media platforms for business: content creation, scheduling, analytics.
• Strong interpersonal skills; collaborative with internal and external stakeholders.
• Detail‑oriented, multitasking in fast‑paced environments.
• Understanding of regulatory requirements and compliance for financial services marketing communication (plus).

Competencies

• Client‑centric focus – Understand customer needs and provide excellent service.
• Effective Communication – Warm and professional engagement.
• Drive and Motivation – Highly motivated and able to inspire others.
• Quality – Produce accurate, high‑quality, timely work.
• Adaptability – Respond effectively to changing situations.
• Strategic Focus (Problem‑Solving) – Think strategically, innovate and apply broader perspective.
• Resilience – Manage competing priorities and recover from setbacks.
• Learning Mindset – Curiosity for new techniques and technologies.
• Planning and Organising – Deliver quality work on time.

About the Company

Carne Group is a leading funds management group with $2tn in AUM, 600+ staff and four regulated management companies. It serves more than 650 clients globally, including firms in Ireland, Luxembourg, Zurich, Lisbon, London, New York, Cayman and the Channel Islands. Carne is committed to excellence, innovation and to creating a diverse and inclusive environment.

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