Head of Digital Marketing

Lead and optimise end‑to‑end digital marketing across multiple channels to drive growth, engagement, and ROI. Manage a small team, oversee strategy and execution, and use data and innovation to continuously improve performance.

Our client is a fast-growing, consumer-focused healthcare business with a portfolio of recognised wellness brands, focused on preventative health and self-care. The company has an innovative, commercially driven culture and places strong emphasis on digital growth, brand development, and data‑led decision making.

Description

• Develop and execute the overall digital marketing strategy.
• Lead social media (paid and organic) campaigns across key platforms.
• Oversee PPC campaigns, including budgeting, optimisation, and testing.
• Drive SEO strategy to increase organic traffic and visibility.
• Manage email marketing and CRM to improve retention and customer value.
• Guide content strategy and ensure high‑quality, on‑brand output.
• Monitor performance metrics and optimise campaigns using data insights.
• Manage digital marketing budgets to maximise ROI.
• Lead, mentor, and develop a small marketing team.
• Collaborate with internal teams and external agencies.
• Identify and adopt new digital trends, tools, and innovations.
• Ensure compliance with data privacy laws and brand guidelines

Profile

About You:

• Currently working in Consumer Healthcare, B2C Pharma or FMCG (MANDATORY).
• Proven experience leading multichannel digital marketing strategies (MANDATORY).
• Strong track record of delivering growth, ROI, and performance targets.
• Hands‑on expertise across SEO, PPC, paid social, and CRM.
• Data‑driven mindset with strong analytical and optimisation skills.
• Confident team leader with excellent communication skills.
• Proactive, innovative, and commercially focused approach.

Job Offer

• Competitive base salary of £70,000-£85,000 (DOE)
• Permanent role with strong long‑term growth potential
• Opportunity to lead and shape digital innovation in a dynamic sector
• 10% performance‑based bonus
• Private medical insurance and life assurance

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