We’re working with a fast-growing consumer health brand at an early and exciting stage of its journey. Remote initially but future hybrid (London/Manchester). Salary: £65,000 pa + benefits.
About The Company
Our client is a health and well‑being brand with ambitious plans for UK growth and global expansion. They’re now hiring a Head of Marketing to take ownership of the brand and lead marketing across multiple channels in a hands‑on, high‑impact role.
About The Role
We are looking for a commercially driven Head of Marketing to lead the growth of a premium health supplement brand with ambitious direct‑to‑consumer expansion plans. This is a hands‑on leadership role within a small, entrepreneurial team where you will take ownership of brand positioning, e-commerce growth, customer acquisition and digital marketing performance.
The ideal candidate will come from a highly commercial consumer sector – ideally health, beauty, wellness or premium lifestyle products – and understand how to build differentiated brands in competitive online markets.
Key Responsibilities
- Lead and execute the overall marketing strategy across digital and e-commerce channels
- Drive direct‑to‑consumer sales through the company website and CRM/e‑commerce activity
- Develop compelling brand positioning and messaging in a crowded marketplace
- Oversee customer acquisition, retention and conversion performance
- Manage SEO, paid media, email marketing and website optimisation initiatives
- Work closely with product and leadership teams to translate product science into compelling consumer messaging
- Support the transition and management of external creative and digital agency relationships
- Analyse campaign and website performance to drive continual commercial improvement
- Build scalable marketing processes suitable for a fast‑growing business
About You
This is an excellent opportunity for a commercially focused marketer who enjoys combining brand, digital and e‑commerce strategy within a growing premium consumer business.
You’ll Bring
- Proven marketing leadership experience within highly commercial consumer sectors
- Strong direct‑to‑consumer e‑commerce experience, ideally within health, beauty, wellness or premium consumer brands
- Track record of growing online sales through website and digital marketing channels
- Strong understanding of brand differentiation, customer behaviour and digital acquisition
- Experience managing agencies and cross‑functional stakeholders
- Commercially minded, proactive and hands‑on approach
- Comfortable operating within a small, fast‑paced business environment
You MUST have the right to work in the UK – visa sponsorship is not available.
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