Our online business is booming. From our core Morrisons.com operation to our rapid growth with partners like Amazon, Deliveroo, and Uber, we’re reaching more customers than ever before.
We’re looking for a commercial, data-driven Senior Marketing Manager to lead our digital marketing strategy. This isn’t just about “clicks”, it’s about driving real sales, growing our market share, and making sure our omnichannel customers stay loyal to the Morrisons brand. You’ll be a key player in our “selling stuff” mission, managing a significant budget of over £20m and leading a talented team to deliver a world-class digital experience.
What You’ll Be Doing
You’ll own the strategy to acquire new customers and keep our existing ones coming back, focusing on ROI and commercial impact
You’ll oversee everything from Paid Media and SEO to CRM and Social, ensuring our message is consistent across every digital touchpoint
You’ll work at the cutting edge, collaborating with partners like Zenith and Ocado on new areas like Search Answer Optimisation (SAO) and Chat Shopping
You’ll be the bridge between Marketing, Online Trade, and our external agencies, ensuring we land integrated plans that actually work for the business
You’ll motivate and coach your team, driving a culture of clear accountability and high performance
About You
You’re a digital expert with a “shopkeeper” mindset. You understand that every pound spent needs to work hard for the business.
You’ve got a proven track record in leading digital teams within a fast-paced Retail or FMCG environment
You live in the detail. You’re comfortable challenging budgets and using analytics to optimise every campaign for the best possible return
You can see the big picture, balancing the need for immediate trade with long-term brand health
You’re an engaging communicator who can influence at a senior level and build strong relationships with our commercial and tech teams
What success looks like
Delivering revenue growth and pipeline contribution
Growing our online market share and reducing “switching loss” to competitors
Improving conversion rates and Customer Lifetime Value
Driving an increasing Return on Advertising Spend (ROAS)
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