Implementational Planning Account Director
Drive day‑to‑day excellence in cross‑channel media planning and activation, translating client strategies into detailed implementational plans across all media. Ensure seamless execution, measurable outcomes, and align with OASIS framework within WPP Open.
Key Responsibilities
- Line Management: Provide direct line management, mentorship, and development for junior team members.
- Client Delivery & Management: Act as the primary day‑to‑day client connection, delivering integrated planning and activation, developing and presenting implementational responses, building strong client and partner relationships.
- Cross-Channel Planning: Collaborate with Strategists and Comms Planners to translate overarching media strategies into detailed tactical plans across all channels, creating integrated roadmaps aligned with brand and performance goals, following OASIS framework.
- Optimisation & Performance: Lead cross‑channel optimisation, implement advanced measurement (including media testing frameworks), refine plans based on data and audience insights, coordinate insights for PCAs.
- Innovation & Capability: Implement and test new tools, technologies (e.g., AI-driven optimisation) within client campaigns, utilizing WPP Open and WPP Open Intelligence for data opportunities and testing initiatives, all within DPAM framework.
- Team Collaboration: Foster cross‑functional collaboration with Comms Planners, Strategists, and activation specialists, presenting a unified approach aligned with OASIS framework within the WPP Open ecosystem.
Skills And Experience
- Extensive experience in media planning, digital activation, or implementational planning, managing complex accounts and orchestrating integrated media strategies.
- Expertise in cross‑channel planning (digital, audio, VOD, AV), strong data analysis, integrated media testing knowledge, and client relationship management.
- Ability to translate high‑level brand and performance strategies into detailed, actionable tactical plans across the entire media mix, following OASIS framework.
- Advanced knowledge of the full media landscape and core media buying platforms, with an understanding of how they intersect and integrate.
- Strong understanding of audience insights, advanced analytics, data validation, and ability to leverage performance data for optimisation, including robust media testing frameworks and WPP Open Intelligence.
- Proficiency in planning and optimisation tools (including WPP Open) and integrating AI-driven tools.
- Proven ability to build trusted client relationships, present confidently, and manage expectations.
- Highly collaborative, fostering productive working relationships across internal teams and partners.
- Agile, innovative, and pioneering mindset, focused on continuous improvement, problem‑solving, and passion for media testing.
Location & Eligibility
UK‑based role requiring individuals to have the right to work in this location.
Equal Opportunity Employer
WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
Accommodations
If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
Benefits
Competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
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