JOB DETAILS
JOB BAND: E
CONTRACT TYPE: Permanent, Full-time
LOCATION: London, TVC
DEPARTMENT: CRM Data & Insights
PROPOSED SALARY RANGE: £60,000 – £80,000 on relevant skills, knowledge and experience. Plus London Weighting Allowance of £5,441 and 15% bonus OTE. The expected salary range for this role reflects internal benchmarking and external market insights.
We are happy to discuss flexible working. If you’d like to, please indicate your preference in the application – though there’s no obligation to do so now. Flexible working will be part of the discussion at offer stage.
WE ARE BBC STUDIOS – a globally renowned media company borne of the BBC, making and distributing the world’s most sought‑after TV, audio and digital content. Our ambition is to be the home of the most powerful, entertaining, and inspiring stories for people all around the world.
Purpose of the Role
Join a growing department and run a team delivering reporting and insights for BBC Studios’ Digital team, as our Lead Data Analyst. BBC Studios runs a 90+ social portfolio as well as digital propositions for our key IP such as Bluey and Top Gear. This is a revenue‑generating business for BBC Studios though the channels are also used to market & promote our content. This role will lead a team that supports on both content development and advertising sales for our digital portfolio.
Why Join the Team
A variety of challenging work – In BBC Studios we work on a wide variety of different products that cut across a number of advertising and audience technologies. Excellent career progression – the BBC offers great opportunities for employees to seek new challenges and work in different areas of the organisation. Working with cutting edge technology – We are constantly looking to leverage new technologies to make ourselves more effective.
Your Key Responsibilities And Impact
- Leveraging insights from digital data analysis and consumer & audience research, contribute to the development of the BBC Studios social media strategy.
- Support development of our digital advertising business through analysis and interpretation of current performance – identifying key levers to commercial performance and advising on content analysis to aid performance and commissioning.
- Work with the global advertising and content sales team to develop a demand‑led sales and commissioning strategy.
- Support the global advertising and content sales teams during pitches and negotiations to service and win new clients, bringing together online/social media data insights with offline audience/consumer insights.
- Digital encompasses a wide range of businesses including social AVOD and E‑Commerce.
- In this role, you will have the opportunity to help inform the strategy of BBC Studios’ social media brands, including BBC Earth, Top Gear, Doctor Who, and Bluey.
- Working with data across multiple social media platforms including YouTube, Facebook, Instagram, X, TikTok, and Snapchat, you will turn data into actionable information for the business.
- Lead and manage a team of 4‑5 data analysts, providing direction, support, and guidance to ensure high‑quality, impactful work.
- Develop and maintain internal reporting frameworks to track KPIs, monitor business performance, and identify areas for improvement.
- Champion effective and focused digital metrics throughout the business.
- Stay up to date with industry trends and best practices.
- Represent the BBC at industry forums or committees.
Essential Criteria
Your Skills and Experience
- Knowledge and experience of digital/social media (in particular YouTube, Facebook and TikTok).
- Experience of pitching and selling.
- Experience in line management and leading a team of data analysts.
- Knowledge of the media landscape and the part data and analytics plays.
- Data‑driven experience using Excel and PowerPoint.
- Experience using Python, SQL, and data visualisation tools such as Tableau.
- Experience across short‑term, tactical projects as well as larger more strategic pieces, which includes scoping and building roadmaps for projects.
- Experience managing suppliers and partners to deliver clear aims.
Desired But Not Required
- A good understanding of BBC Studios and how the Digital team contributes to its commercial success.
Disclaimer
This job description is a written statement of the essential characteristics of the job, with its principal accountabilities, incorporating a note of the skills, knowledge and experience required for a satisfactory level of performance. This is not intended to be a complete, detailed account of all aspects of the duties involved.
Please note: If you were to be offered this role, the BBC will conduct Employment screening checks which include Reference checks; Eligibility to work checks; and if applicable to the role, Safeguarding and Adverse media/Social media checks. Any offer made is conditional on these checks being satisfactory.
Before your start date, you may need to disclose any unspent convictions or police charges, in line with our Recruitment policy. This allows us to discuss any support you may need and assess any risks. Failure to disclose may result in the withdrawal of your offer.
Redeployment
The BBC is committed to redeploying employees seeking suitable alternative employment within the BBC and they will be given priority consideration ahead of other applicants. Priority consideration means that for those employees seeking redeployment their application will be considered alongside anyone else at risk of redundancy, prior to any individuals being considered who are not at risk.
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