Business Development Manager – Cotswolds – Up to £45,000
An exciting opportunity has arisen for an experienced Business Development Manager to join a leading drinks distribution business covering the Cotswold region. The role is focused on developing new business opportunities within the on-trade sector, growing existing customer accounts, and delivering profitable sales growth across a broad portfolio of beers, wines, spirits, and premium brands.
The successful candidate will be commercially driven, customer-focused, and confident managing relationships across pubs, bars, restaurants, hotels and hospitality venues. You will play a key role in representing the business within your territory while supporting customers with product recommendations, promotional activity and category development.
Job type: Permanent
Package
- Salary up to £45,000 DOE
- Bonus / commission structure
- Company car or car allowance
- Mobile phone and laptop
- Pension scheme
- Product training and development opportunities
- Career progression within a growing drinks distribution business
Key Responsibilities
- Drive sales growth and achieve agreed revenue and margin targets within the assigned territory.
- Develop new business opportunities and secure new on-trade customer accounts.
- Build and maintain strong relationships with existing customers to maximise account spend and retention.
- Identify opportunities for category growth through upselling and cross-selling across the product portfolio.
- Deliver high standards of customer service and account management throughout the full customer journey.
- Prepare and manage customer account documentation in line with company procedures.
- Support effective debt management and assist with payment collection where required.
- Work closely with internal departments including telesales, customer service, credit control, logistics, and administration teams.
- Coordinate draught equipment installations and liaise with technical support teams where necessary.
- Advise customers on promotions, seasonal opportunities and product ranges to help grow their businesses.
- Develop relationships with supplier and brand representatives operating within the territory.
- Promote company own‑brand and exclusive product ranges.
- Maintain accurate customer records, sales activity and pipeline updates using internal systems.
- Monitor competitor activity and market trends within the hospitality and drinks sector.
Skills & Experience
- Previous field sales or business development experience within the drinks, FMCG or on‑trade sector.
- Strong understanding of the on‑trade market including pubs, bars, restaurants and hospitality venues.
- Proven ability to generate new business and grow existing customer accounts.
- Excellent relationship‑building and customer service skills.
- Commercially aware with strong negotiation and influencing ability.
- Good organisational and time‑management skills.
- Confident using Microsoft Office including Excel and CRM systems.
- Strong communication and presentation skills.
- WSET qualification or drinks industry product knowledge would be advantageous.
- Experience selling wines, beers or premium drinks products preferred.
- Full UK driving licence required.
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