Senior Business Development Manager

Senior Business Development Manager (SBDM)

Location: Reading, UKSalary: Up to £48K

Company Overview

A dynamic and growing audiovisual solutions provider delivering innovative technology solutions and exceptional customer service across a range of industries. The business specialises in transforming collaboration, presentation, and communication spaces through tailored AV and IT solutions.

Key Responsibilities

• Identify and secure new business opportunities across multiple sectors, focusing on AV and IT solutions.
• Develop and implement strategic sales plans to achieve targets and expand the client base.
• Engage with key decision-makers including IT Directors, Facilities Managers, and contractors to understand business needs and recommend suitable solutions.
• Manage the full sales cycle from prospecting through to closing deals, ensuring accurate forecasting and follow‑up.
• Manage and grow a portfolio of high‑value accounts.
• Conduct regular client reviews to identify upselling and cross‑selling opportunities.
• Deliver excellent customer service to maintain long‑term client relationships.
• Collaborate with marketing teams on account‑focused campaigns and initiatives.
• Support and mentor junior sales team members by sharing best practices.
• Monitor industry trends and competitor activity to maintain market competitiveness.
• Attend networking and industry events to build brand presence and generate opportunities.
• Maintain a strong understanding of AV products and services.
• Work closely with technical teams to design solutions aligned with client requirements.
• Stay up to date with AV technologies and industry developments.

Key Requirements

• Minimum 5 years’ B2B sales experience, ideally within the AV sector.
• Proven success in achieving and exceeding sales targets.
• Experience working with office fit‑out companies, contractors, and IT teams is highly desirable.

Skills & Qualifications

• Strong understanding of AV products and solutions.
• Excellent communication, negotiation, and presentation skills.
• Full UK driving licence and own transport.
• Right to live and work in the UK.

Benefits

• Competitive salary with uncapped commission structure.
• Supportive and collaborative working environment.
• Opportunities for professional growth and career development.

Work Location: In person

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