Technical SEO Director

Mission & Responsibilities

• Be responsible for building Media Experience (Mx) for your client portfolio on your channel(s) expertise in alignment with Mx Brief and Mx Development guidelines (omnichannel strategy)
• Champion Mx activation (Connection, Context, Content) on your channel by selecting Partners, using the relevant decision frameworks (MRP, MDM) to define placements and manage campaign flighting
• Work with the Audience Architect to activate right audience on your channel(s) and with the Mx Creative lead to materialize the suggested ideas
• Ensure the Mx plan structure and delivery by using data visualization tools
• Negotiate with relevant Media Partners on specific channel
• Supervise the smooth running of campaigns respecting deadlines
• Ensure client satisfaction on the campaign delivery and performance
• Be accountable for reaching the target objectives/productivity plan, driving the trading teams in reaching their objectives
• May contribute to cross media operations while leading on your channel expertise, alongside with the Media Development Director
• May instruct digital media buying
• Manage a team of channel experts and work in conjunction with (programmatic) trading team

Previous Experience & Industry Background

• 15+ years in media planning
• Media Agency, Trading desk

Qualifications & Languages

• Master’s degree in Business, Marketing, Advertising
• Languages: English (Advanced)

Soft skills & Competencies

• Understanding the business
• Taking initiative
• Focusing on performance
• Building collaborative relationships
• Media planning and media buying
• Mx champion (Connection, Context, Content)
• Strong negotiation skills
• Programmatic
• Data processing & management
• Marketing strategy

Technical skills

• Planning tools (i.e. Polaris Suite)
• Operational performance management tools (Pilot, IOMT)
• Business intelligence software (i.e. Tableau, Datorama, Power BI)
• Advertising technologies (i.e. adservers, ad platforms)

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