Job Description
Our approach to working together means that ASOSers are required to be in the office at least three days per week. This enables stronger collaboration, faster decision-making, and a strong team culture, while still offering the flexibility to work remotely when appropriate.
Digital Product at ASOS
At ASOS, we’re proud to be a global fashion destination serving over 23 million active customers across more than 100 markets. Our Tech team powers the digital experiences that make ASOS a leader in online fashion retail, operating as a product‑led organization that focuses on scalability, personalisation, and cutting‑edge technology.
The Details
This is the Senior Product Manager – Brand Experiences role, sitting in the Customer Experience team. Your mission is to make brands feel alive on ASOS — rich in identity, story and relevance — while ensuring experiences are commercially effective and operationally scalable. As the focal point of a dedicated and cross‑functional squad, you’ll have the freedom to decide how to meet ambitious goals, delivering high‑impact brand‑led experiences that drive discovery, engagement and commerce.
Key Responsibilities
- Define and own the product vision and roadmap for Brand Experiences, spanning customer‑facing brand pages, shop‑within‑shop experiences, and brand loyalty mechanics such as following brands.
- Translate customer insight, behavioural signals and UX craft into intuitive, high‑impact product experiences.
- Deliver engaging, intuitive brand discovery and browsing experiences that balance inspiration, storytelling and commercial effectiveness.
- Lead the development of internal tools and workflows that enable ASOS teams to onboard, manage and scale brand content and assets efficiently and consistently.
- Coordinate complex initiatives across Product, Design, Engineering, Commercial and Brand stakeholders around a clear direction and shared outcomes.
- Champion high‑quality UX and craft, ensuring brand experiences feel distinctive, coherent and on‑brand while remaining easy to use and maintain.
Qualifications
- Proven experience as a Product Manager in e‑commerce, fashion or consumer‑facing platforms.
- Strong track record in launching 0–1 mobile‑first products.
- Constantly pushes UI boundaries to elevate the experience, with a strong pulse on industry trends and OS capabilities.
- Comfortable working in agile, full‑stack, cross‑functional teams and motivating everyone to deliver at pace.
- Data‑driven mindset with strong analytical and problem‑solving skills, using tools like Power BI, Mixpanel, UserTesting.com and Optimizely.
- Pragmatic strategic thinker who can create clarity in ambiguity, align teams quickly, and translate strategy into execution.
- Excellent communication and senior stakeholder management abilities.
- Experience building brand‑led experiences is a strong advantage.
Benefits
- Employee discount (hello ASOS discount!)
- Employee sample sales
- 25 days paid annual leave + an extra celebration day for a special moment
- Discretionary bonus scheme
- Private medical care scheme
- Flexible benefits allowance – you can take it as extra cash or use it towards other benefits
- Opportunity for personalised learning and in‑the‑moment experiences that enable you to thrive and excel in your role
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