Media Analyst
Contract (Outside IR35)
Hybrid – London
AI Connect are supporting an analytics client who are looking to hire a Media Analyst to join their Strategy team.
This role sits across media, analytics and strategy, and would suit someone currently working within media analytics, digital performance or activation who is looking to broaden their exposure across planning, insight and client strategy.
You’ll work closely with cross-functional teams, turning campaign performance, audience behaviour and cross-channel data into clear insight, recommendations and optimisation opportunities.
Key responsibilities:
• Analyse cross-channel media and campaign performance data to identify trends, insights and optimisation opportunities
• Turn complex datasets into clear recommendations and actionable strategic insight
• Support reporting, dashboarding and performance analysis across key client accounts
• Work closely with planning and activation teams to understand performance in context
• Help improve reporting processes, analytics capability and ways of working across the team
• Explore AI and automation opportunities within analytics and insight generation
Required experience:
• Hands-on experience within a media analytics, digital performance, activation or marketing analytics role
• Strong experience working with analytics and measurement platforms such as Google Analytics, Adobe Analytics or similar tools
• Strong understanding of media, digital channels and campaign measurement
• Experience working with large datasets and translating data into meaningful business insight
• Understanding of attribution and media measurement challenges/limitations
If you have the required skills and experience, then please apply for more details
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