Senior Sales Partner – Live Sports & Events (6-Month Contract)
London, United Kingdom
£800–£1,100/day
⚖️ Outside IR35 Preferred (Inside IR35 considered for exceptional candidates)
A globally recognised streaming and entertainment platform is seeking a commercially driven Senior Sales Partner to support the monetisation of a growing portfolio of premium live sports and entertainment events in the UK market.
This is a high-impact, revenue-generating role focused on building direct advertiser relationships and driving commercial partnerships across major live event programming.
The successful candidate will be a hands-on sales operator capable of managing the full commercial lifecycle, from outreach and relationship activation through to pitching, negotiation and deal closure.
This is not a strategic sponsorship or partnerships planning role. The business is specifically looking for a commercially aggressive seller who can independently generate opportunities, build relationships and drive revenue quickly within a fast-moving environment.
Key Responsibilities
- Drive direct advertiser and brand engagement across premium live sports and entertainment inventory
- Own the end-to-end sales process from prospecting through to commercial close
- Develop sponsorship and advertising proposals aligned to live event opportunities
- Pitch directly to senior brand stakeholders and decision-makers
- Build and activate relationships with advertisers aligned to premium sports and live entertainment
- Collaborate with internal sales, activation and commercial teams to support go-to-market execution
- Help maximise revenue opportunities across a fast-moving live events portfolio
- Hand over successfully closed campaigns to activation and operations teams post-sale
Live Event Portfolio
Current and upcoming live opportunities include:
- NFL
- Boxing
- WWE
- International tennis events
- Global live entertainment programming
- UK-based premium live events
Candidates should understand both premium sports sponsorship environments and how to position more niche live properties to the right advertisers.
Ideal Background
- 10+ years’ experience within sports sales, sponsorship sales, media sales or live entertainment commercial partnerships
- Strong direct relationships with major UK advertisers and premium consumer brands
- Proven ability to independently prospect, pitch and close commercial opportunities
- Demonstrated track record generating revenue from live sports or event-based inventory
- Comfortable operating in high-autonomy, high-accountability environments
- Strong client-facing presentation and negotiation skills
- Sports-first background preferred, although live entertainment/music experience may also be relevant
- Broadcaster, streaming, sports media or sponsorship agency backgrounds highly relevant
- Confident operating independently with a highly proactive, revenue-focused mindset
Important:
Candidates who are primarily strategic, consultative or partnership-focused without strong closing experience are unlikely to be the right fit.
Additional Information
- Initial 6-month contract with strong potential for extension
- Hybrid working model based in London
- Majority of role expected to be client-facing
- Short notice candidates highly desirable
- Minimal international travel expected
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