I’m working with a well-known UK retailer going through significant growth — now looking to strengthen their marketing team with a CRM Executive.
THE ROLE OF CRM EXECUTIVE:
– Manage and execute CRM email and SMS campaigns end-to-end, including campaign scheduling and sending.
– Build and test compelling email and SMS communications using CRM platform (Klaviyo).
– Develop and maintain targeted customer segments to maximise campaign relevance and effectiveness.
– Conduct regular competitor analysis to identify market trends and opportunities for continuous improvement.
– Create detailed briefs for internal and external creative teams to ensure brand consistency and campaign objectives are met.
– Monitor campaign performance and user engagement, running continuous A/B tests to optimise open rates, click-throughs, conversions, and automated flows.
– Analyse data to optimise automated customer journeys and flows, ensuring they are relevant and drive revenue.
– Collaborate closely with the Group CRM Manager to support wider CRM strategy, including email, SMS, and push notification channels.
– Work cross-functionally with multiple teams to ensure alignment on campaign goals, timing, and messaging.
THE IDEAL CANDIDATE FOR THE CRM EXECUTIVE ROLE:
– Minimum of 2 years’ experience in CRM/Email Marketing
– Knowledge of GA and other online marketing tools preferable.
– Experience in working in a fast-paced environment with accountability for delivering campaigns on time
– Ability to analyse and adapt marketing activity based on sales results
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