WHO ARE WE?
At the Hong Kong Tourism Board, we are passionate about showcasing our city as a must-visit destination. Renowned for its iconic skyline, culinary wonders, and rich cultural tapestry where East meets West, Hong Kong is a bustling metropolis that offers extraordinary experiences to a diverse array of travelers. As we seize new opportunities to enhance our city’s global appeal, we remain committed to promoting Hong Kong’s unique charm and vibrancy, reinforcing its reputation as a world-class destination. We invite passionate talents to join our dynamic and fun team in achieving this vision.
HOW YOU WILL CONTRIBUTE AND LEARN?
- Formulate and drive the organisation’s brand, digital, social and consumer PR strategy, continually looking for new opportunities to effectively target relevant consumer & media segments through the right media channels in order to drive brand awareness and ultimately visitation.
- Plan, brief & manage agencies to deliver campaigns in line with organisational strategy, KPIs and budgets.
- Manage the PR function, determining and providing strategic guidance, setting the team’s yearly KPIs, in line with overall strategy, ensuring full integration with marketing and trade activities.
- Identify, drive and manage all brand partnerships – develop travel & non-travel strategic alliances to maximise coverage for HKTB on partner channels, ensuring brand message is impactful and consistent.
- Manage digital &social media and ensure all activity is in line with the brand objectives, narrative, tone of voice and overall creative tone to drive high quality engaged fan bases.
- Work closely with the travel trade team (and external travel partners) & take the lead in the development of cross-department media and trade co-operative campaigns, including evaluating opportunities, creative production, digital tracking and integrated campaign delivery.
- Accurately report on post-campaign performance and to recommend changes in order to improve the performance of future activities.
- Budget & procurement management in line with the Financial Policies and Procedures Manual. Optimization of all marketing spend to ensure budgets are fully utilised to achieve objectives.
- Supervise, develop mentor and manage direct reports to enable career progression.
- Monitor and analyse the market trends and recommend appropriate actions to capitalise on the trends.
- Undertake any other duties / ad hoc assignments as assigned by the Director.
WHO ARE WE LOOKING FOR?
- University Degree or equivalent education level.
- An all-round marketing professional with at least 10 years in brand & digital marketing and experience of managing or working closely with PR teams to deliver integrated campaigns.
- Working knowledge of digital technologies and applications, including Google / Adobe Analytics, Google Ads & Display Network, Facebook Ad Manager, Instagram, Twitter, PhotoShop and Content Management Systems.
- Strong project management skills to successfully delegate tasks and co-ordinate multi-stakeholder campaigns.
- A good team player with a “can do” attitude.
- An eye for detail and a drive to keep up to date with the latest developments in digital marketing.
- Strong numerical, analytical skills required to critically evaluate campaigns.
- Thorough understanding of GDPR compliance & regulations
- An understanding of working for an international/multi-cultural organisation is desirable, as is experience in working for a public / governmental body.
LOCATION:
- The position is an on-site role based in our London Office
- We do not offer moving allowances from other cities
Application Method
If you are passionate about our mission and believe you are the one we are looking for, please send us your resume with present and expected salary by clicking “Apply”. We are looking forward to hearing from you.
Personal data provided by job applicants will be used strictly in accordance with our personal data policies, a copy of which will be provided upon request. Applicants may send a request for a copy of the Personal Information Collection Statement pertaining to Job Application. Only shortlisted applicants will be contacted. All Information received will be kept in strict confidence and used only for employment-related purpose.
We are an equal opportunities employer.
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