As Digital Performance Business Director, you will be the strategic lead for all digital and performance marketing activity across the giffgaff account. You’ll work closely with client stakeholders, OM Centres of Excellence, and a multi-disciplinary team to deliver best-in-class digital strategy, execution, and results.
Responsibilities
- Lead the digital and performance agenda for giffgaff, driving growth across SIM, Handset and Broadband.
- Develop and implement integrated digital strategies across PPC, Paid Social, Programmatic, and emerging channels.
- Champion innovation, digital maturity and data-driven approaches striving for continuous improvement in all digital activity.
- Build strong relationships with giffgaff’s marketing and digital teams, acting as a trusted advisor.
- Oversee the day-to-day running of the Performance account and will be supported by a full team. You will manage a Digital Account Director and Digital Account Manager within your team but will also be required to work closely with specialist teams and oversee their output. Additionally, you will work closely with the Client Business Director leading on the Brand campaigns and our Data & Tech team.
About the client
- giffgaff are a growing brand that wants to break category norms. They have just launched Broadband, and with much more in the pipeline, it’s a very exciting time to work with a brand that wants to innovate and challenge conventions.
- As a client, giffgaff is ambitious, collaborative, and data-driven, with a focus on digital innovation and performance marketing tied to business outcomes. The brand’s growth journey is underpinned by a test-and-learn mindset, a commitment to transparency, and a passion for delivering value to its members.
- giffgaff has UK billings of approx. £30m and we are responsible for all paid media channels across the full marketing funnel (brand and performance).
- giffgaff is one of MG OMD’s most exciting clients, and our only B Corp and so by design, as a brand they want to do things differently and make a positive impact on people and planet. This ethos is ever present in the way we at MGOMD approach their media strategy, planning and buying. It has even resulted in a much-celebrated win at Campaign’s Ad Net Zero Awards for Best Practice in Sustainable Media Planning.
Flexible Working
At Omnicom Media Group, we are committed to supporting flexibility for our people while fostering collaboration, innovation, and teamwork. We have a hybrid working model (three days in the office, two working remotely), to ensure that we meet the needs of both our people and our business, balancing the benefits of in-person connections with the flexibility of remote working. Our standard working hours are 9:30 – 17:30, but we offer the ability to flex around core hours of 10:30 – 16:30 to give our people flexibility on how they manage their working day, whether that’s in the office or working remotely. For example, you could start work at 8:30 and finish at 16:30 or start at 10:30 and finish at 18:30.
Be Your Best
We want everyone to make the most of the opportunity to shine and showcase your talents and we are happy to make adjustments in the recruitment process so you can be your best. Please discuss any specific requirements with your dedicated Talent Team member or if you would feel more comfortable, you can email us confidentially at beyourbest@omnicommediagroup.com to let us know how we can support you.
Diversity, Equity & Inclusion at OMG
At OMG, our vision is to be an agency where difference is valued and everyone is able to thrive in a culture of equality, inclusion and belonging. We are committed to providing a truly inclusive environment that reflects today’s society, where everyone is able to bring their true selves to work, and where diverse voices and backgrounds are valued, heard, and well-represented.
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