EMEA MARKETING MANAGER
- Hybrid role with travel to London for weekly meetings
- Incredible Brand Building role
- Amazing baby & family focused brand – UK, Germany, France and broader EMEA
ABOUT LOVE TO DREAM™
Love to Dream™ is on a mission to change how the world sleeps — one little dreamer at a time. Our category-defining infant sleep solutions are trusted by millions of families across the globe, and we’re just getting started. Since 2022, we’ve achieved rapid year-on-year growth across the UK, Germany and broader Europe. We’re a lean, energised team operating across Australia, the US, the UK and China — collaborative by design, fast by nature. We move quickly, back bold ideas, and hold ourselves accountable to outcomes that matter.
THE OPPORTUNITY
This is not a maintenance role. This is a builder role.
As our EMEA Marketing Manager, you will be the architect of Love to Dream™’s brand presence across the UK, Europe, specifically Germany, France and supporting Middle East and African Distribution. With the full trust of global leadership behind you, you’ll have the autonomy to craft bold strategies, the resources to execute them, and the mandate to make Love to Dream™ a household name for parents right across the continent.
You’ll act as the entrepreneurial bridge between Love to Dream™’s global vision and the nuances of each local market — translating HQ strategy into locally resonant campaigns, building relationships with the partners and retailers who matter most, and pioneering our entry into France from the ground up.
Reporting to the GM EMEA (with a dotted line to the Director of Brand & Communications in Australia), you’ll be one of the most pivotal hires we make in the region. The momentum is already there, a loved brand, and a product that genuinely improves lives. Your job is to amplify it.
WHAT YOU’LL OWN
- Brand Building · UK & Germany
Lead the planning and execution of brand-building initiatives that create real awareness and advocacy from PR and media partnerships to key opinion leaders, new parent communities, consumer shows and brand collaborations. You’ll work hand-in-hand with the global Head of Brand & Communications to shape an execution plan that reflects both global ambitions and local market realities.
- France Market Entry
This is one of the most exciting parts of the role. You’ll be the pioneer who plants Love to Dream™’s flag in France, building brand awareness through a digital-first strategy, forging the right retail and brand partnerships, and setting the foundation for what could become one of our most important markets.
- Retail & Partner Relationships
Own the marketing relationships that drive results, leading quarterly brand updates and co-marketing planning with major retail and distributor partners, sourcing and developing local agency relationships, and ensuring Love to Dream™’s standards are upheld across every customer touchpoint.
- Trade Marketing
Develop trade marketing materials that make our retail partners proud to stock us, POS, trade publications, and a strong presence at key industry events including Kind + Jugend. You’ll be the face of Love to Dream™ in the EMEA trade landscape.
- Marketing Calendar & Campaign Planning
Own the EMEA marketing calendar end-to-end, from always-on BAU activity to NPD launches, seasonal campaigns and promotional moments across Online, Amazon and Wholesale channels in both the UK and Germany. You’ll be the orchestrator who keeps every moving part in sync.
- Budget Ownership
Hold full ownership of trade marketing budget and spend across the region, working in close partnership with the Head of Brand on brand building investment, delivering maximum impact against every dollar spent.
- Consumer & Competitive Intelligence
Be the region’s eyes and ears. Continuously gathering insights on consumer preferences and competitor activity across key channels, and feeding those learnings back into strategy.
ABOUT YOU
You’re a natural builder. You thrive when given ownership, move confidently in white space, and get energy from seeing your work land with real consumers in the real world. You’re as comfortable crafting a brand strategy as you are jumping into Canva to tweak an asset. And you know how to operate across cultures, whether you’re influencing a stakeholder in Sydney, a retailer in Berlin, or a new agency partner in Paris.
You’ll bring:
- Proven consumer goods marketing experience, with a track record of building brand awareness and advocacy across omnichannel businesses, preferably with baby & toddler category knowledge. You’ve executed across media partnerships, PR, brand collaborations, digital and content — and you know how to make budgets work hard.
- EMEA trade marketing chops, ideally with experience managing trade plans in the UK and/or Europe.
- Hands-on creative skills, comfortable with Canva, AI creative tools, and basic copy adaptation. You don’t need to be a designer; you just need to be resourceful.
- Sharp communication and influencing skills, with the ability to translate data and consumer insights into compelling narratives that move stakeholders to action.
- Commercial clarity – you break big goals into actionable plans, manage interdependencies, and stay accountable to the numbers.
- Genuine customer obsession, we are serving parents from all backgrounds and cultures and we want to build a relationship with every single one. This should excite you.
Your working style:
- Action-oriented and solutions-focused – you move fast, make decisions with imperfect information, and own the outcomes.
- Entrepreneurial and adaptable – you think creatively to reach consumers, and you welcome change as opportunity.
- Detail-obsessed without losing sight of the big picture – happy to get your hands dirty and determined to find the best path forward.
- A brilliant collaborator across timezones and disciplines – you know how to build trust quickly and maintain it.
- Proactive and transparent communicator – people always know where things stand with you.
LOCATION
Flexible for the right candidate. Otherwise, hybrid UK-based with up to 4 days working remotely and weekly in-office days in London. Some travel required for key trade events and retailer meetings across EMEA.
WHAT’S IN IT FOR YOU
We believe diversity of thought fuels innovation — which is why we welcome applications from candidates of all backgrounds, identities, abilities and experiences. Come as you are.
APPLY NOW
Please click the Apply button. We would love to hear what excites you about this opportunity and encourage you to include a cover letter. You may either include this with your CV file, or send via inmail to the Job poster.
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