Bristol Sales Manager

Company: El Rayo Tequila
Apply for the Bristol Sales Manager
Location: Bristol
Job Description:

Bristol Sales Manager 

Reporting to the Head of Sales, we’re on the hunt for a tenacious, sharp and ambitious on-trade leader to join El Rayo. You’ll be right at the heart of our mission to become the UK’s best-selling premium Tequila, & a big part of shaping how we get there as we grow.

If you know the on-trade landscape like the back of your hand, we want to hear from you!

You’ll be building and nurturing a brilliant portfolio of accounts across the South West, bringing your own energy and relationships to the role.

This is a seriously exciting opportunity to put your own stamp on one of the most exciting and disruptive brands in the spirits world. 

Your responsibilities will include:

  • Nurturing a current stable of accounts and developing a commercial strategy that drives ROS growth with them.  
  • Securing house pour volume accounts that are going to deliver the company’s commercial on trade targets across key UK cities with a particular focus on London.
  • structuring and submitting JBP’s across major UK groups and national accounts. 
  • Supporting the Head of Sales to shape our overall trade commercial strategy, with responsibility for driving growth in this channel for years to come.
  • Working closely with our marketing team to develop and hone our activation strategy in the on-trade with events, partnerships, takeovers and more.

What you might look like: 

  • You have at least 2-3 years of On-trade experience in a sales role. 
  • You have a great contact list across multiple cities and the ability to effect change with key decision makers. 
  • A great understanding of commercials and P&L management. 
  • You know the UK on trade inside out, with great personal and presentation skills to be able to speak to the trade in their language.
  • You think big and want to be part of something special, with a natural ability to see the bigger picture and help shape change in a young, fast paced company. 
  • You take initiative and bring solutions not problems to the table. You have a natural creative flair when it comes to problem solving.
  • You have serious levels of organisation with great time management and planning to be able to work autonomously. 

Perks and Extra

  • Competitive salary and company wide equity scheme.
  • 25 days holiday.
  • Full private medical insurance.
  • Flexible working 
  • Monthly team socials and events.
  • Annual personal development budget to hone the skills required to excel at the role.
  • Monthly wellness allowance to relax and unwind (however you see fit).
  • Free Tequila obviously.

Further Details

  • Start Date: Immediate
  • Location: Bristol 
  • Hours: Full Time

How To Apply

  • All applicants must email careers@elrayotequila.com with a CV and Cover Letter to apply. 

Posted: May 29th, 2026