Job Description Summary
The Senior Designer – Global Campaigns and Assets will serve as a creative visionary and strategic leader responsible for the visual evolution of the GE HealthCare brand. In this role, you will translate GE HealthCare’s purpose, “To create a world where healthcare has no limits,” into powerful, consistent, and high-impact visual experiences across all digital and physical touchpoints. You will be a hands‑on creative leader focused on human‑centered design, ensuring our complex medical and pharmaceutical solutions are humanized through storytelling that reinforces our role as a global healthcare partner. Reporting to the Senior Director, Global Marketing, you will balance business objectives with creative excellence to drive measurable impact and improve patient outcomes.
Roles and Responsibilities
- Web & Digital UI/UX Design
- Serve as the lead web and campaign designer, creating digital experiences that align with global corporate identity and business objectives.
- Direct the UX/UI design for web and portals, ensuring a seamless and intuitive customer journey across diverse digital segments.
- Apply systems and design thinking to create scalable digital architectures that support global marketing initiatives.
- Visual Content & Multimedia Production
- Lead the production of visual content, including high-quality collateral, to support global product/portfolio strategies.
- Oversee video and multimedia creation, leveraging storytelling to translate complex business goals into compelling brand strategies.
- Develop interactive data visualizations and scientific visualizations that clarify precision care innovations for healthcare providers and systems.
- Global Asset Strategy & Implementation
- Lead asset globalization and adaptation, ensuring brand consistency and clarity across all brand expressions globally.
- Manage global brand governance by enforcing visual identity systems and messaging frameworks across all campaign materials.
- Drive agile creative execution, using high-level judgment to handle complex tasks and offer new solutions to problems outside set parameters.
- Design Excellence & Leadership
- Maintain expert design suite proficiency, utilizing tools such as Adobe Creative Suite to deliver high‑impact, insight-driven work.
- Foster a culture of curiosity and creativity, empowering the team to challenge conventions and elevate brand expression.
- Act as a creative advisor to stakeholders, providing strategic guidance on the visual implications of key marketing initiatives.
Qualifications
- Bachelor’s degree in Design, Fine Arts, Marketing, or a related field; Master’s degree preferred.
- Progressive experience in brand design, visual communications, or creative strategy—preferably in a B2B or complex global organization.
- Proven track record in visual content production and UX/UI design, with experience in healthcare or technology industries considered a strong advantage.
- Deep understanding of human-centered design and brand architecture, with a passion for creative excellence.
- Expert proficiency in the Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere Pro) or similar high-level design platforms.
- Recognized for leadership and mentorship, with a commitment to fostering a high‑performing and inclusive team culture.
- Exceptional strategic thinking and communication skills, with the ability to manage multiple projects and deadlines in a matrixed environment.
THIS ROLE CAN BE BASED ANYWHERE IN EUROPE
Relocation Assistance Provided: No
#J-18808-Ljbffr…