Senior Social and Content Media Manager

About Somerce

Learn more about the general tasks related to this opportunity below, as well as required skills.

Somerce is a TikTok Shop specialist agency focused on driving GMV growth for brands. We work with some of the fastest-growing beauty, fashion, lifestyle and FMCG brands across the UK, US and EU.

What You Will DoSocial Strategy & Ownership

• Own social strategy across key client accounts
• Define what content gets made, why and how it performs
• Build clear content frameworks focused on:
  • Virality
  • Engagement
  • Conversion
• Turn brand goals into scalable content output

This is not a scheduling role. This is a creative + performance role.

Viral Content Direction

• Lead the creation of viral-first TikTok content
• Develop big creative ideas, not just trends
• Drive formats such as:
  • Team-led content
  • Story-driven content
  • Entertainment-first campaigns
• Push content that feels native, not like ads

Content Production Oversight

• Direct shoots, content days and campaign activations
• Work closely with creators and internal teams
• Ensure output is:
  • High volume
  • High quality
  • Performance-led
• Step in hands‑on when needed

Performance & Optimisation

• Analyse what content is working and why
• Identify patterns in viral content
• Continuously refine:
  • Hooks
  • Formats
  • Messaging
• Build repeatable winning content formats

Team & Creative Leadership

• Work with content creators and editors to raise standards
• Give clear feedback and direction
• Set the benchmark for what “good” looks like
• Drive a culture of output and performance

How You’ll Work

• High ownership, high standards
• Creative but commercially driven
• Fast‑paced with constant output
• Expected to lead from the front
• You care about results, not just aesthetics

RequirementsEssential

• Proven experience running social for a brand or business
• Strong track record of viral TikTok content
• Deep understanding xwzovoh of:
  • TikTok trends
  • Content formats
  • Audience behaviour
• Ability to think in ideas, not just posts
• Comfortable directing shoots and content production
• Strong commercial awareness

Desirable

• Experience in fashion, beauty or lifestyle brands
• Experience scaling a brand through TikTok
• Experience managing creators or teams

BenefitsCore Benefits

• Competitive salary aligned to experience and impact
• Performance‑related bonus / commission linked to account growth
• 28 days holiday + bank holidays
• Hybrid working (London & Manchester)
• Flexible working hours

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