Automation Specialist

• Automation-first lifecycle: Builds and maintains lead routing, scoring and hand‑off processes in Pardot/Salesforce to accelerate qualification and sales handover.
• Technical campaign builds: Creates dynamic audience and suppression lists, complex nurture programmes, webinar builds and templated emails for scale.
• Data & optimisation: Uses CRM analytics to tighten attribution, reduce leakage and improve pipeline conversion from campaigns to delegate revenue.
• Delivery leadership: Manages contractors and internal teams to deliver technically robust campaigns across high‑volume event portfolios.

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