Head of Demand Generation

Demand Generation Manager

full-time

We’re looking for a hands-on Head of Demand Generation to own and scale our pipeline engine.

This is not a “manage from a distance” role. You’ll be leading a smart, globally distributed team, together building campaigns, testing ideas, shipping quickly, and turning signals into revenue.

The foundations are already in place: a willing team, a capable tech stack, and real momentum. Now we need someone to take it to the next level and build a high-performance, AI-native demand engine.

London

What You’ll Own.

Build & Scale Pipeline

• Own demand generation end-to-end, from strategy through to execution
• Turn campaigns into measurable pipeline and revenue
• Identify what’s working (and what isn’t) and move quickly to improve

Run High-Impact Campaigns

• Drive ABM and multi-channel campaigns across key accounts
• Use creativity and street-smarts to combine signals, intent, timing and great execution to engage the right buyers
• Continuously test, iterate, and optimise for performance

  Align Revenue Teams

  • Work closely with Sales, BDRs, and Product Marketing
  • Contribute to pipeline targets, forecasting, and GTM priorities
  • Remove friction across the funnel to accelerate results

  Own Data & Systems

  • Build dashboards and measurement frameworks that matter
  • Use data to drive decisions and prioritisation
  • Partner with RevOps to scale what works

  Lead by Doing

  • Set the pace through hands-on execution
  • Coach and develop a high-performing team
  • Create clarity, focus, and momentum across the function

  What You Bring.

  • 6–10 years in B2B SaaS demand generation
  • Proven track record of driving pipeline and revenue
  • Strong hands-on experience with ABM and multi-channel campaigns
  • Comfortable with modern tools (CRM, automation, AI, analytics)
  • Data-driven mindset with a test-and-learn approach
  • Strong collaboration skills across Sales, Marketing, and RevOps
  • Ambition—you’re ready for a bigger role with real ownership

  Why This Role

  • Real ownership – You own pipeline, not just campaigns
  • Build something meaningful – Scale a demand engine with strong foundations
  • High visibility – Your work directly impacts revenue and growth
  • Hands-on impact – You’ll execute, not just manage
  • Career acceleration – Big scope, high expectations, real growth

  Success Looks Like

  • Consistently exceeding pipeline and revenue targets
  • Campaigns that convert into meaningful business impact
  • Clear, scalable systems that improve performance
  • Strong engagement and progression across target accounts
  • A focused, high-performing demand generation team

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