An exciting opportunity has arisen for an experienced Digital Analytics Manager to join a growing, multi-brand organisation as part of its continued expansion. This is a key role within the digital function, offering the chance to shape and lead the analytics strategy across a complex digital estate.
Ready to make your application Please do read through the description at least once before clicking on Apply.The RoleAs Digital Analytics Manager, you will take ownership of the end-to-end analytics and measurement strategy across websites and mobile apps. Youll combine deep technical expertise with strong commercial awareness to deliver actionable insights that drive performance and enhance customer experience.Working cross-functionally with Product, UX, Development and Digital Trading teams, you will ensure robust tracking, reporting, and governance frameworks are in place, while championing data-led decision making across the business.Key ResponsibilitiesOwn and develop the digital analytics and measurement strategy across web and app platformsDefine and maintain measurement frameworks aligned to business objectives, trading priorities and customer journeysLead the implementation, configuration and optimisation of analytics platforms (e.g. Google Analytics 4)Oversee tagging strategy and governance using tools such as Google Tag ManagerManage consent and cookie compliance via platforms such as OneTrustPartner with Product, UX, Development and Compliance teams to define and implement data layer requirementsDeliver insightful reporting and dashboards across multiple brands and digital touchpointsAnalyse customer behaviour, acquisition channels, conversion funnels and engagement trends to identify optimisation opportunitiesEvaluate digital marketing effectiveness across paid, owned and earned channelsSupport CRO and testing initiatives, measuring the impact of experiments and new featuresEnsure tracking compliance and data integrity across all platformsManage relationships with external partners and vendors where requiredEducate and support internal stakeholders in KPI understanding and data-driven decision makingAbout YouYou are a commercially minded, insight-driven analytics professional with a strong technical background and a passion for improving digital performance. Youre comfortable working in a fast-paced, multi-brand environment and enjoy collaborating with cross-functional teams.Skills & ExperienceProven experience in digital analytics within retail, ecommerce or multi-brand environmentsStrong expertise in Google Analytics 4 (or similar web/app analytics platforms)Hands-on experience with tag management solutions such as Google Tag ManagerExperience with consent management platforms (e.g. OneTrust)Familiarity with cloud-based data platforms such as Google Cloud (BigQuery) or similarStrong understanding of ecommerce metrics, customer journeys, attribution and conversion optimisationExperience working with developers on tracking implementation and data layer designAdvanced reporting and dashboarding skills (e.g. Looker Studio, Power BI, Tableau)Ability to translate complex data into clear, actionable insightsStrong stakeholder management and communication skillsAble to balance strategic thinking with hands-on deliveryDesirableExperience with app analytics tools (e.g. Firebase)Exposure to behavioural analytics tools (e.g. Hotjar)Experience with data pipeline tools (e.g. Fivetran)Background in retail, home, DIY or general merchandise sectorsPrevious mentoring or line management experienceWhats on OfferCompetitive salaryPension schemeEmployee discountLong service awardsCycle to Work schemeIf you are currently seeking a new challenge and feel you would be a good fit, then please submit an up to date CV by using the apply button below. xwzovoh For an informal chat please call TQR Plymouth and ask for Laura, many thanks for your interest….