Technical Sales Specialist

Company: Genuine Parts Company
Apply for the Technical Sales Specialist
Location: Glasgow
Job Description:

Workshop Equipment – Technical Sales Specialist

North England /Scotland

Alliance Automotive Group UK & Ireland is a leading distributor of passenger and commercial vehicle parts to motor factors, garages, franchise networks and public services throughout the UK and Ireland. Our strategically designed network, supported by acquisitions, positions us as a market leader in providing automotive parts distribution services to the aftermarket.

Supported by a top-tier logistics network comprising over 300 local stores, 20 Regional Distribution Centres, our state‑of‑the‑art 1 million square foot National Distribution Centre, and a workforce of over 6,000 colleagues, our business model prioritises maintaining an extensive and readily available product range to uphold the quality of our service offerings.

An opportunity has arisen to join our Workshop Pro Garage Equipment team. Alliance Automotive Group are looking to recruit an experienced workshop equipment sales specialist, to cover the North of England area and Scotland. Working closely with your Sales Manager your diary will take you around the region visiting automotive workshops and automotive stores. Your task is to take on leads, provide the best capital equipment solution for each customer’s requirements and close the sale.

Responsibilities

  • Supporting your Field Sales Manager by delivering sales growth across your region; liaising with customers, our branch network, local management team and suppliers
  • Overseeing the sales process from lead through to install and invoicing; effective communication is key
  • Delivering significant workshop equipment sales growth through 2026 and on
  • Ensuring highest levels of customer service are delivered, contributing to industry leading levels of customer satisfaction
  • Familiarity with all current promotional offers and workshop equipment brochures
  • Attending Trade Shows, Regional Sales Meetings, supplier workouts as required

Essential Requirements

  • Impeccable telephone manner, excellent communication, customer service and sales skills
  • The ability to build strong working relationships
  • The ability to manage multiple work streams in a fast-paced working environment
  • Excellent organisational, diary planning, IT & time management skills
  • Previous experience in providing workshop equipment solutions, understanding of key product ranges and suppliers will be of distinct benefit

Alliance Automotive Group is an equal opportunities employer.

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Posted: May 30th, 2026