Head of Retail Sales | High-Growth Health & Wellness FMCG Brand
We’re partnering with one of the UK’s most exciting emerging wellness brands to hire a Head of Retail Sales at a pivotal stage of growth.
This is a rare opportunity to join a purpose-led challenger brand with strong early momentum, experienced founders, and ambitious plans to scale across UK grocery and retail.
The business operates within the fast-growing health & wellness space, creating innovative, science-backed products designed for modern consumers looking to improve everyday wellbeing.
The Role
This is a hands‑on commercial leadership role for someone who thrives in scaling challenger brands.
You’ll lead the UK retail sales agenda — driving new grocery wins, developing strategic retail partnerships, shaping commercial strategy, and building a high‑performing sales function.
You’ll work closely with the founders and leadership team, owning key commercial relationships while helping define the next phase of growth.
Key Responsibilities
- Leading Top 4 grocery conversations
- Winning new listings and building long‑term commercial partnerships
- Managing and growing key existing retail and wholesale accounts
- Leading Joint Business Planning with major customers
- Using retailer and market data to drive decision making
- Owning revenue performance, margin delivery and commercial reporting
- Building and developing the sales team as the business scales
- Supporting wider channel growth across foodservice, travel and premium retail
- Managing one direct report (and recruting more in time)
About You
- Proven experience winning and growing UK grocery accounts
- Strong FMCG background, ideally within challenger brands, food, drink or wellness
- Commercially astute with strong understanding of sustainable growth
- Comfortable operating in fast‑paced scale‑up environments
- Relationship‑led, entrepreneurial and highly self‑sufficient
- Passionate about health, wellness and purpose‑led brands
Why Join?
- Opportunity to shape a high‑growth FMCG brand at a key stage
- Significant ownership and autonomy
- Direct access to experienced founders and leadership
- Genuine progression opportunity as the business scales
- Fast‑moving, entrepreneurial culture with real ambition
If this sounds like you, or someone in your network, I’d love to hear from you!
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