Senior Audience & Marketing Insight Manager, Revenue & Growth Team

Job Title: Senior Audience & Marketing Insight Manager – Revenue & Growth Team (Reporting into the SVP Revenue & Growth, dotted line to VP Data, EMEA).

Key Responsibilities

• Develop and lead a forward‑thinking strategy for understanding audience behaviour, growth, and engagement on key social and digital platforms.
• Report and analyse social media activity to identify what drives engagement and provide campaign‑level reporting and recommendations.
• Own the strategy for the management of audience tools such as Co:Brand and Audiense, working with the labels to deploy, derive insight, and build strategies.
• Partner with the Senior Platform Marketing Manager to provide campaign and UGC performance benchmarking.
• Help define metrics of success for social media marketing and ensure performance is tracked and democratised within the business.
• Analyse the full‑funnel fan experience to identify friction points and drop‑offs in the conversion chain.
• Monitor health and fan sentiment across DSPs and social media, creating automated dashboards and deep‑dive reports.
• Proactively identify emerging patterns in consumption to help the label move faster than the competition.
• Act as an insight partner for A&R and marketing teams, translating data‑speak into label‑speak.
• Prepare high‑impact visualisations and insights for senior leadership and artist managers.
• Partner with third parties to enrich in‑house data (e.g., WGSN, Audiense).
• Design and analyse experiments on platform features to determine the most cost‑effective ways to drive revenue and engagement.

Technical Skills & Qualifications

• 6–9 years of experience in data analytics, ideally within music, entertainment, or digital agency sectors.
• Strong exploratory data analysis and statistical modelling skills (regression analysis, clustering techniques).
• Deep familiarity with native analytics tools (Spotify for Artists, YouTube Analytics, TikTok Business Center) and third‑party aggregators (Chartmetric, Soundcharts).
• Proficiency in SQL and other data programming languages for data extraction.
• Experience with visualization tools such as Tableau, Looker, or Power BI.
• Advanced Excel/Google Sheets skills (pivot tables, complex formulas, modelling).
• Experience leveraging AI technologies for data insights.
• Desired: familiarity with Python or R for predictive modelling.
• Marketing tech knowledge, including attribution modelling, UTM tracking, and conversion pixels (Meta Pixel, Google Tags).

Core Competencies

• Commercial curiosity – explain why numbers rise and how it translates to revenue.
• Agility – pivot quickly from global releases to viral moments without losing focus.
• Communication – present complex data findings to non‑technical stakeholders in a clear, persuasive manner.
• Social media obsession – deep understanding of how platforms work and engage audiences.
• Analytical mindset – identify trends, display creativity in problem‑solving, and generate new ideas.
• Detail‑orientated, excellent communicator, and enthusiastic collaborator capable of managing multiple tasks and deadlines in a fast‑paced environment.

This position requires a minimum of 4 days per week in the office. We value in‑office collaboration, which is essential for talent development and strong working relationships.

WMG is committed to inclusion and diversity in all aspects of our business. We are proud to be an equal‑opportunity workplace and will evaluate qualified applicants without regard to race, religion or belief, age, sex, sexual orientation, gender, gender identity or gender reassignment, marital or civil partnership status, disability, pregnancy, childbirth or any other characteristic protected by law.

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