Working Pattern: Full time, hybrid working
About Cirkle
We’re a multi-award-winning consumer and B2B comms agency representing some of Britain’s best loved brands and businesses.
Quite simply, it’s our people that drive our agency and creating a culture which genuinely puts them at the heart of our operation and vision is what makes them feel counted. We are a B Corp and Blueprinted agency, and we take our commitment to using our business as a force for good seriously. We don’t tick boxes, we build and evolve initiatives, programmes and partnerships which create meaning, both for the people in our business, as well as the communities and stakeholders we serve.
We are proud to be included in the 2024 Campaign Best Places to Work list and were shortlisted for the 2024 PR Week Best Places to Work.
About the role
Cirkle’s Consumer Brand Division is looking for an ambitious, culturally connected Account Director to help lead some of the UK’s most exciting consumer lifestyle and household brands.
We’re looking for someone who lives and breathes earned media – a true publicity specialist with exceptional media instincts, strong journalist relationships and a passion for creating campaigns people genuinely talk about. From securing standout national coverage to spotting reactive opportunities before they break, this role is all about delivering earned-first ideas that cut through culture and conversation.
The day to day
As an integral senior leader within Cirkle’s Consumer team overseeing a dedicated team of consumer experts – you’ll drive strategic thinking, inspire creative excellence across accounts and build trusted, long‑term client partnerships. You’ll lead teams to deliver exceptional work, champion earned thinking across the agency and help shape campaigns that create meaningful results for clients and audiences alike.
Responsibilities will include:
- Cultivate and maintain strong senior client relationships, acting as a trusted advisor
- Partner with Cirkle’s central creative and strategy hub to shape bold, culturally relevant campaigns that deliver against client objectives
- Oversee campaign evaluation and reporting, ensuring results demonstrate clear impact and value
- Lead earned‑first campaign development with a focus on generating standout consumer coverage and cultural relevance
- Drive proactive media relations programmes across national, consumer, lifestyle and interiors media
- Build and maintain strong relationships with journalists, editors, broadcasters, influencers and content creators
- Identify reactive and real‑time opportunities that keep clients relevant within culture and conversation
- Identify opportunities to drive organic client growth and additional project work
- Lead the development of proposals and pitches, acting as a confident strategic and creative lead
- Lead budget creation and forecasting across relevant accounts
- Manage account profitability and performance in line with agreed KPIs and financial targets
- Lead, motivate and develop team members, fostering a positive, ambitious and curious team culture
- Coach and mentor junior team members to support individual and collective growth
About you
The ideal candidate will bring strong experience across consumer brands within retail, lifestyle or FMCG sectors, alongside a deep understanding of today’s evolving media landscape. You’ll know how to turn brand stories into headlines, build integrated campaigns that travel across channels, and understand the growing role of digital PR, search visibility and GEO in today’s landscape.
You’ll have:
- Strong experience working across consumer lifestyle, household, retail, interiors or FMCG brands
- Proven expertise in consumer media relations and publicity, with strong national, lifestyle and consumer press contacts
- Experience developing creative, earned‑first campaigns that deliver measurable impact and cultural relevance
- Understanding of integrated communications across earned, influencer, social and digital channels
- Knowledge of digital PR, SEO and GEO principles would be highly advantageous
- Excellent strategic thinking and client consultancy skills
- Strong organisation and project management skills, with the ability to manage multiple stakeholders, priorities and deadlines
- Highly creative with a strong instinct for newsworthy storytelling and media sell‑in
- Confident working in a fast‑paced agency environment and able to adapt quickly to changing priorities
- Experience managing and developing teams
In return
- Monthly employee recognition awards
- Comprehensive wellbeing programme, including health insurance and up to 8 free counselling sessions per year
- Fully funded railcards
- Regular funded socials
- 27 days paid holiday, plus Birthday day off, plus ‘Joy Day’ – an initiative launched by the Wellbeing team in 2022, to encourage the team to take a day off to do something which brings them joy
- Internal and external mentoring and buddy schemes
- An electric car salary sacrifice scheme
- Social purpose led paid time off for volunteering, voting, giving blood and every team member has one ‘allyship’ day per year, where they are encouraged to take a day to demonstrate allyship by supporting the interests of marginalised groups
At Cirkle, we embrace diversity and inclusion and believe it enriches our performance, services and culture. As our industry and team continue to evolve to reflect the growing diversity of our communities, our efforts to understand, value, and incorporate differences become increasingly important.
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