Location: Sherburn in Elmet, Leeds
Job Type: 5-Days-Over-7 (includes weekends & events)
Salary: Starting from 26K – Dependent on Experience
About The Motorist
The Motorist is one of the UK’s most unique automotive lifestyle destinations—bringing together cars, bikes, food, retail, and events in one venue.
Based near Leeds, it’s a hub where enthusiasts, families, and businesses come together to enjoy year-round events, hospitality, and automotive culture. With over 150 events hosted every year, it’s one of the UK’s busiest automotive venues—offering a constant stream of content opportunities across cars, food, retail, garage, and corporate experiences.
From supercar meets and bike nights to weddings, corporate events, and a fully operational garage and bodyshop, this is more than a venue—it’s a community and lifestyle brand.
The Role
We’re looking for a hands-on, creative Content Creator to support and execute content across the entire business.
You’ll work closely with the Marketing Executive, who sets campaign direction, priorities, and overall marketing activity—while you bring it all to life through content.
This means you’ll focus on creating, capturing, and delivering high-quality content, while strategy, planning, and wider marketing activity are coordinated alongside you.
This is an on-site, fast-paced role where no two days are the same.
Your work will directly influence footfall, bookings, and brand growth.
Key Responsibilities
Social Media Content (Core Driver)
- Create daily and weekly content across Instagram, TikTok, Facebook, and LinkedIn
- Capture car meets, supercar events, bike nights
- Create food and drink content for the restaurant and café
- Produce content for retail products and merchandise
- Capture garage and workshop activity
- Produce reels and TikToks (priority), stories, and static posts
Goal: Build reach, engagement, and community.
Event Promotion and Coverage (Critical Focus)
- Create pre-event promotional content such as trailers and countdowns
- Attend weekly and large-scale events
- Capture live photo and video content
- Deliver same-day content and post-event recaps
With over 150 events annually, this is a major part of the role.
Multi-Department Content Creation
You will create content across all areas of the business:
Garage and Bodyshop
- Repairs, servicing, MOTs, detailing
- Educational and trust-building content
- Before and after transformations
Food and Beverage
- Dishes, drinks, menus
- Atmosphere and customer experience
- Launches and promotions
Retail Store
- Products, merchandise, and gifts
- Promotional and seasonal content
Corporate and Private Hire
- Professional, polished content
- Event spaces and business use
Each area requires a different tone and approach:
- Garage: informative and trust-building
- Events: energetic and exciting
- Food: lifestyle-led
- Corporate: polished and professional
Brand Storytelling and Community
- Feature visitors, members, and car owners
- Create “car of the day” and customer spotlights
- Capture the atmosphere, people, and social experience
You are helping build a community, not just posting content.
Photography and Videography
- Shoot cars, food, people, and the venue
- Film cinematic automotive content
- Edit fast-paced, social-first videos
- Maintain a consistent visual style
Website, Email and Marketing Content
- Write blog posts including event recaps and features
- Create landing page content for events and services
- Support and build email newsletters and marketing campaigns
- Plan and create content for regular mailers and announcements
- Optimise content for SEO
Community Management & Customer Interaction
- Monitor and respond to messages, comments, and enquiries across social platforms
- Engage with the community to build relationships and brand loyalty
- Support customer experience through fast, professional responses
Car Clubs, Reviews & Engagement
- Assist with car club communications and content
- Support visiting clubs and groups with coverage and promotion
- Capture and share customer reviews, testimonials, and user-generated content
- Help showcase the community and club culture at The Motorist
Partnerships & Collaborations
- Capture content with brands, car clubs, and corporate clients
- Produce co-branded and sponsored content
- Support cross-promotion
Graphic Design & Internal Support
- Create simple graphics for social media, events, and promotions
- Support Heads of Department with marketing materials
- Assist with visual assets for campaigns across different areas of the business
Analytics and Performance
- Track engagement and content performance
- Identify what works best
- Feed insights back into content (working with the Marketing Executive)
Trend Awareness
- Stay up to date with social media trends
- Follow automotive culture trends
- Adapt quickly to maximise reach
What We’re Looking For
Essential
- Passion for cars or automotive culture
- Strong experience creating social media content
- Videography and editing skills
- Photography skills
- Comfortable working in a fast-paced, live environment
- Strong understanding of Instagram and TikTok
Desirable
- Experience in events or hospitality content
- Experience creating educational or workshop content
- Basic graphic design skills
- Copywriting or marketing knowledge
What Makes This Role Different
You are not just a content creator.
You are:
- A videographer
- A photographer
- An automotive storyteller
- A garage content creator
- A hospitality content creator
- An event coverage specialist
Why Join The Motorist
- Work at one of the UK’s busiest automotive lifestyle venues
- Create content across cars, garage, food, retail, and corporate
- Clear structure with support from a Marketing Executive
- Huge variety and creative freedom
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