Description
Beauty Pie is looking for someone who understands not just social media, but the psychology and mechanics of attention.
This is not a traditional “social media” role focused on trend replication or generic beauty content. We’re building a modern beauty buyer’s club with a distinct point of view that needs razor sharp storytelling to explain our highly disruptive proposition.
We need someone who can amplify Beauty Pie’s USP across social channels through smart, platform-native content that drives conversation, sharing and commercial results.
You’ll sit at the intersection of brand creativity, culture and growth – translating Beauty Pie’s vision into content people actually want to watch, share and talk about.
What We’re Looking For
- Significant experience in social storytelling, editorial content, creative strategy or growth-focused social media
- Deep understanding of platform behaviour, creator culture and audience psychology
- Strong editorial instincts and an excellent sense of what makes people stop scrolling
- A genuine obsession with hooks, pacing, retention and attention mechanics
- Ability to think creatively and commercially at the same time
- Experience creating, briefing and overseeing short-form video and social-first content
- Confidence using analytics and performance data to guide creative decisions
- Strong communication skills and highly collaborative working style
- Entrepreneurial energy and comfort moving quickly in a constantly evolving environment
- Social editing tool fluency, and a roll-your-sleeves-up attitude (you won’t be doing it all yourself, but you should know how to post, in a pinch…)
Most importantly, you understand how to turn a powerful brand proposition into content that travels. Part editorial strategist, part creative producer, part growth marketer, part internet anthropologist.
What You’ll Be Doing
- Identify and develop compelling Beauty Pie “idea nuggets” – from luxury labs, warehouse pricing, ingredient truths, beauty‑industry economics, founder POVs, stunts, insider access, product polls to name a few!
- Translate these into platform-native content across Instagram, TikTok, YouTube, LinkedIn and emerging channels
- Test hooks, edits, captions, concepts, pacing, formats and storytelling approaches to understand what performs best on each platform
- Brief Creators, Editors and Designers – and create/edit content yourself where needed
- Publish quickly, iterate constantly and use performance insights to refine creative output
- Spot organically successful content and selectively amplify winners with paid spend
- Develop recurring content franchises and editorial formats that build audience loyalty over time
- Ensure all content feels culturally fluent, commercially effective and unmistakably Beauty Pie
- Present learnings, performance insights and recommendations to senior stakeholders
- Help build scalable systems and workflows for a fast-moving social/content function
- Support community engagement and audience interaction in a thoughtful, intelligent and brand‑right way
What You’ll Receive
- Hybrid working with 3 days in the office in central London
- Free membership to Beauty Pie+ and additional percentage off our products
- Pieshares – all employees receive stock options
- 25 days holiday & your birthday off
- Flexible bank holidays
- Equal leave for all new parents regardless of gender or personal circumstances
Health & Wellbeing
- Private Medical Insurance
- Menopause support
- £2,500 / $2,500 to spend on your fertility journey after 2 years of service
- 10 therapy sessions through AXA PPP
- Access to mental health support through Spill
Beauty Pie is an equal opportunity employer. The company will not unlawfully discriminate on grounds of gender, sexual orientation, marital or civil partner status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability or age, pregnancy or trade union membership.
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