Retail Manager

Job Details

JOB BAND: D

CONTRACT TYPE: Full‑time Perm

DEPARTMENT: BBC Studios

LOCATION: London

PROPOSED SALARY RANGE: Up to £60,000 + London Weighting (£5,441) depending on relevant skills, knowledge and experience. The expected salary range for this role reflects internal benchmarking and external market insights.

BONUS: 15% OTE

About BBC Studios

A globally renowned media company borne of the BBC. We make and distribute the world’s most sought‑after TV, audio and digital content. Our ambition is to be the home of the most powerful, entertaining and inspiring stories for people all around the world.

Retail Development Manager Responsibilities

• Communicate, educate and motivate retail buyers, management and marketing teams on BBC Studios’ brands, content, marketing initiatives and licensing partners.
• Craft compelling, creative and customised brand collateral for UK + EMEA retail presentations including brand presentations, one‑pagers, infographics, visual graphics, analysis and summaries.
• Curate a suite of campaign assets for evergreen, emerging and strategic marketing moments for Bluey, Doctor Who, BBC Earth and new brands in the pipeline.
• Create summary decks on brand campaign performance to identify key learnings across UK and EMEA retailers that drive action to unlock opportunities or address challenges.
• Execute retail marketing activations including in‑store events/promotions, costume appearances, online campaigns and bespoke opportunities that drive excitement, social engagement, traffic and sales.
• Collaborate with internal team, licensing partners and agencies to develop meaningful, step‑change retail events that achieve positive ROI.
• Analyse and evaluate retail and consumer trends to identify opportunities for brand/retail placement and retail marketing initiatives.
• Contribute to, build upon and help facilitate marketing ideas that differentiate BBC Studios’ content from the competition for each channel of retail distribution.
• Coordinate efforts with internal teams – Brand, Marketing, Sales, Creative, PR, Finance and Legal to maximise efficiency and success.
• Establish growth‑focused long‑term JBPs aligned to the mutual strategic ambitions of retailers/partners.

Essential Criteria (Skills and Experience)

• Experience in licensing or entertainment, with a preference for backgrounds in Sales, Marketing or Retail development.
• Commercially oriented with a proven track record of delivering results.
• Ability to lead and prioritise overlapping projects with tight deadlines from conception to completion.
• Experience developing multi‑platform marketing initiatives and campaigns.
• Proficient in crafting compelling storytelling for our brands.
• Well‑versed in UK and European retail markets.
• Proactive and collaborative team member.
• Business proficiency in German, French or key European market languages desirable.

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