Campaigns & Content Lead

Purpose of Role

As we sharpen our focus on performance and put customer insight at the heart of what we do, we’re shaping a marketing team built to have real impact. This senior role plays a key part in that – leading insight‑led, multi‑channel campaigns that bring the brand to life and deliver results. You’ll turn strategy into effective seasonal, product and brand activity, while overseeing messaging and content that’s consistent, creative, and distinctly us. You’ll also support and manage others to strengthen delivery and performance.

Key Responsibilities

• Deliver Campaign Strategy: Turn the Head of Commercial & Marketing’s strategy into clear, actionable campaign plans that support the brand calendar and deliver measurable results.
• Lead Campaign Planning & Execution: Own the end‑to‑end delivery of seasonal, brand, and product campaigns – ensuring they land on time, across every relevant channel.
• Own Content & Creative: Oversee campaign messaging and content for in‑store, CRM, digital, and social – ensuring quality, relevance, and alignment to the brand.
• Collaborate with Insight: Work with the Customer Experience & Insight Lead to ground every campaign in customer behaviour, market trends, and performance data.
• Manage Creative & Production: Coordinate internal and external creatives to deliver high‑quality, brand‑aligned assets across key channels and formats for retail and online.
• Coordinate Stakeholders: Work with cross‑functional teams including Operations, Commercial, Product, and International to ensure campaigns are aligned and joined up.
• Protect the Brand: Safeguard our tone of voice and visual identity across all campaign outputs, reinforcing brand consistency and customer recognition.
• Lead and Develop the Team: Line‑manage the Performance & Digital Manager and Retail & Local Marketing Manager – setting priorities, supporting development, and encouraging ownership.
• Drive Performance & Learning: Set clear KPIs, review results, and use performance insights to continuously improve campaign effectiveness and impact.
• Stay Close to the Market: Monitor the competitive landscape, spotting trends and ideas to keep campaigns fresh, relevant, and commercially sharp.

Skill and Technical Requirements

• 5+ years’ experience planning and delivering multi‑channel campaigns in a fast‑paced food, retail, or hospitality setting.
• Proven ability to turn strategy into creative, commercially effective campaign activity.
• Confident using customer insight and performance data to shape messaging and channel plans.
• Excellent creative judgement with a strong sense of brand storytelling and content quality.
• Skilled in managing multiple projects, timelines, and stakeholders simultaneously.
• Strong copywriting and content creation ability across digital and offline channels.
• Experienced in briefing and working with creative agencies and production teams.

Attributes

• Commercially focused, with a clear understanding of how marketing drives performance.
• Organised and detail‑oriented, with strong follow‑through.
• A confident communicator who works well with others at all levels.
• Comfortable leading and supporting others, with a collaborative and open approach.
• Flexible, proactive, and able to thrive in a fast‑moving environment.
• Creative and customer‑minded, always looking for smarter, better ways to deliver.
• Leads by example, bringing energy, curiosity, and accountability to the team.

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