**This is a fixed term position for 9 months covering maternity leave beginning June 22nd**
About the Role
The Brand and Campaigns Manager ensures the Naked Wines brand and Customer Value Proposition are expressed clearly, consistently, and distinctively in the moments that matter most to Angels — present and future.
Building on the foundations of centrally led brand development, this role focuses on embedding brand strategy within priority go-to-market (GTM) campaigns, ensuring strong alignment between long-term brand intent and in-market execution. The role strengthens how brand principles, tone of voice, and storytelling are applied across markets, channels, and customer segments.
This position represents an evolution of brand project leadership into closer partnership with GTM execution — maintaining core brand stewardship while ensuring the brand shows up effectively at scale.
Location & Flexible Working
London or Norwich Office. Hybrid Role (1-2 days a week in the office).
Requirements
Brand Stewardship & Evolution
- Lead brand integration across the GTM process, shaping narratives and guardrails to ensure the Customer Value Proposition and tone of voice are expressed clearly and consistently
- Maintain and evolve brand frameworks, guidelines, and playbooks based on in-market experience, ensuring foundational brand work remains practical and connected to execution
- Use customer insight, brand tracking, and campaign performance to inform continuous improvement of brand expression, capturing and embedding learnings into future briefs and ways of working
- Support and coordinate foundational brand initiatives and act as an ongoing brand advisor across the organisation, aligning stakeholders and championing best practice through forums such as the Brand Council
Go-to-Market Campaign Collaboration
- Support established GTM strategy, planning, and prioritisation frameworks
- Translate GTM campaign objectives into clear, brand-aligned briefs outlining audience, proposition, messaging guardrails, and success measures
- Coordinate the creation of post‑campaign analysis to help refine the GTM process efficacy and results
- Partner closely with teams across Wine, Retention & Loyalty, Acquisition, Merchandising, Brand, and regional markets to enable coordinated campaign delivery
- Define sequencing, alignment, and visibility of dependencies to maintain clarity and momentum across campaign stakeholders
- Suggest improvements to campaign planning and delivery processes based on hands‑on experience
- Contribute brand perspective to planning discussions while maintaining alignment between brand intent and commercial execution
Supervisory Responsibilities
- This position has no supervisory responsibilities
What You Will Bring
- Skilled with MS Office Suite (Word, Excel, PPT) and/or Google Workspaces
- Understanding of organisational goals, office procedures, policies and Employee Handbook
- Proof of eligibility to work in your country of employment (UK)
- Ability to analyse situations and implement solutions independently
- Ability to work cooperatively and establish and maintain effective work relationships while performing duties
- Ability to organise work to meet deadlines
You Exhibit Our Naked Behaviours
- Ambition – implementing strategy into action and providing feedback on what works and what doesn’t
- Judgement – questioning the status quo, testing hypotheses and sharing outcomes
- Discipline – adhering to high standards, delivering on commitments on time with quality
- Influence – collaborating effectively, actively working on own development
- Accountability – delivering results, recognising mistakes and sharing them quickly
Finally, You Live by Our Naked Values
- You support all stakeholders from the Winemaker, through to the Customer. We are Naked Together
- You embrace growth, pushing yourself out of your comfort zone to overcome obstacles
- You always start with our customers and winemakers
- You keep it simple and are data‑led, from the wine itself to the ways of working
- You do the right thing, holding yourself accountable with honesty and openness
Benefits
As part of the Naked family, we want you to know we support your professional and personal growth. Here are a few of the perks you’ll enjoy when you join the team:
- A competitive salary of £50‑60K per annum (depending on location and experience)
- 26 days holiday and bank holidays (pro‑rated for contract)
- A £300 annual personal development budget
- A £450 annual allowance to enjoy our wines (pro‑rated for contract)
- Paid leave to volunteer for community work
- Wellbeing Champions and access to mindfulness resources
- Thoughtful gifts, including Naked Wine and other surprises
Equal Opportunities
At Naked Wines, we recognise the value of diversity and inclusivity in fostering a truly remarkable experience for all our winemakers and customers. Our commitment extends beyond wine to building a workforce that reflects the wide array of perspectives and experiences found across the UK. We are dedicated to ensuring all employees are treated fairly and equitably at work, with a strong commitment to promoting equity in both physical and mental health for everyone. We encourage applications from individuals of disadvantaged socio‑economic backgrounds, disabled persons, LGBTQ+ community members, Black, Asian and Minority Ethnic backgrounds, and those with lived experiences of discrimination.
Accessibility and Adjustments
Naked Wines is committed to providing reasonable adjustments throughout our recruitment process. We strive to be as accommodating as possible to ensure all candidates can participate fully. If you require adjustments at any stage, please let us know. In your application, you may also indicate your preferred pronouns.
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