CRM Manager – UK

Department: UK Country Management Reporting to: Senior UK Marketing Manager

The CRM Manager is responsible for developing and implementing the CRM Strategy to increase customer lifetime value across the Betway sports and casino product.

Responsibilities

• Lead the efforts of the Betway CRM team to meet customer requirements
• Responsible for the measurement, reporting and optimisation of all CRM activities within Betway
• Managing a team of 4 CRM executives
• Building relationships with stakeholders in the wider business to deliver on larger projects
• Create and manage both the event/sport focussed and lifecycle CRM calendars
• Ensure all promotions and communications are aligned to business value
• Implement personalisation strategies based on a data driven approach
• Identify gaps and develop new processes and procedures to ensure CRM best practice and alignment
• Establish and maintain relationships with key business partners to ensure strategy alignment
• Manage relationship with external CRM suppliers
• Identifying new innovative opportunities and industry leading CRM strategies

Qualifications

• Clear, confident communication (written and verbal), and the ability to breakdown complex ideas
• A collaborative mindset, working smoothly with cross‑functional teams to hit shared goals
• Strong organisational skills and the ability to manage multiple projects without dropping the ball
• Exceptional attention to detail and a commitment to high‑quality work
• Adaptability – you stay sharp, productive and positive in fast‑moving environments
• People management experience
• CRM subject matter expert
• Strong leadership skills
• Strong analytical skills
• Understand the UK market
• Self‑motivated and results driven
• Proven experience creating and delivering promotional campaigns that increase revenue and improve customer retention

Desirable skills

• In-depth knowledge of sports betting markets, including odds calculation, betting types and market trends
• Previous experience in the online gaming or casino industry, with a strong understanding of player behaviour and industry regulations
• Familiarity with gambling regulations and compliance requirements in various jurisdictions, ensuring adherence to legal standards
• Experience in developing and executing customer retention strategies
• Experience working with Salesforce Marketing Cloud

Core Values and Competencies

• Adaptability
• Ownership and accountability
• Initiating action
• Resilience
• Team orientation
• Integrity
• Innovation

Benefits

• Supergrowth learning and development programmes
• Performance tool for meaningful feedback and career development
• Employee Assistance Programme (resources for you and your family)
• Vitality Health Care, Unum Dental, Life Assurance & Income Protection, Tusker car scheme
• Cycle to Work, Retail discounts

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