Customer Loyalty Manager, Full Time – Wakefield

Company: Card Factory
Apply for the Customer Loyalty Manager, Full Time – Wakefield
Location: Wakefield
Job Description:

Salary Details: 46,000 – 50,000 + benefits packageLocation: Century House Brunel Road Wakefield 41 Industrial EstateJob Reference: cardfac/TP/1417897/31792

Cardfactory-Customer Loyalty Manager-Wakefield-46,000-50,000

At cardfactory, were passionate about helping customers celebrate lifes big moments (and the little ones too!) without breaking the bank. The more we inspire people to celebrate, the more they come back to us which is why we want to show our customers how much they mean to us. This customerfirst mind-set is at the heart of this brandnew role.

As our new Customer Loyalty Manager, youll be the mastermind behind our loyalty programme creating it, launching it, growing it, and ultimately turning happy shoppers into cardfactory superfans for life.

This role is available on a 12 month fixed term contract basis.

Please note, this is a hybrid role with 2 days per week in our Wakefield.

What youll do

Youll take full ownership of the cardfactory loyalty proposition, ensuring it stays relevant to our customers and true to the brand, while driving longterm customer value growth. This includes shaping the loyalty strategy and translating it into impactful initiatives, as well as leading the development, pilot and launch of the loyalty programme.

Youll head up all customerfocused workstreams from identity and campaigns to the overall marketing approach while acting as the loyalty expert for crossfunctional teams covering technology, reporting and retail processes. Alongside this, youll work closely with Store Marketing and key stakeholders to drive customer recruitment, manage the daytoday operation of the programme, and deliver engaging CRM communications that keep customers coming back. Insight and performance will be at the core of your approach, with clear measurement, reporting and sharing of learnings to continually optimise the programme.

What youll bring

  • Proven experience in designing and operating loyalty programmes in a retail environment
  • Strong strategic thinker and ability to solve complex customer problems in a structured way
  • Data driven and analytically minded with a deep understanding of customer behaviour, segmentation and trigger-based loyalty campaigns
  • Strong understanding of CRM platforms, Analytics tools and Loyalty Management solutions
  • Fluent in using customer insight and data to identify loyalty opportunities and develop loyalty initiatives
  • Strong communicator and ability to influence and collaborate with digital, commercial, marketing, finance and retail teams
  • Some people leadership and team management experience
  • Budget management experience and familiarity of margin management in the context of loyalty

#priorityindeednr

Card Factory is the UKs leading specialist retailer of greetings cards, dressings, and gifts with over one thousand stores across the UK and Ireland. In 2020 we launched our exciting 5-year business strategy including our vision of becoming a trueOmni-channel retailer. This strategy sees significant investment into ourcolleagues across the business creating multiple opportunities to join a fast-paced environment and be part ofourexcitingjourney.

In return, we offer a wide range of benefits to support your physical, mental, and financial wellbeing.

Benefits

  • Pension
  • 15% Card Factory colleague discount in-store and online
  • Save As You Earn scheme
  • Financial Wellbeing Support
    • Financial Education Tools
    • Salary Advance
  • Seasonal incentive schemes
  • Retail Management Apprenticeship Programmes with local providers with access to a virtual internal network for learning together
  • Discounted gym membership, mobile phone contracts, and car leasing
  • Discounts across 100s of UK retailers
  • Employee Assistance Programme access to tools to support mental, physical, and financial wellbeing
  • Enhanced Maternity, Paternity, and Adoption leave

This is an exciting role with genuine prospects for the right candidate. If this role describes you and your career aspirations, click apply now.

For any questions email:vacancies@cardfactory.co.uk(we do not accept CVs/Applicationsvia email)

We reserve the right to close this vacancy once sufficient suitable applications have been received. We advise applying early to avoid disappointment as applications will be reviewed regularly.

No agencies, please.

Sportswift Ltd T/A Card Factory

Posted: May 18th, 2026